MKT 245 - Quiz #3

Channel conflict arises when one member bypasses another member & sells or buys products direct

Selling, renting & providing of products and services to ultimate consumers for personal use is

An intermediary who sells to other intermediaries, usually to retailers in consumer markets, is

When a company retains a product but reduces marketing costs, it is referred to as?

Multichannel marketing is the blending of different __________

The __________ provided by retailers create value for consumers.

Intermediaries performing a function in distribution are engaged in buying, selling, & ?

The added value a brand name gives to a product beyond the functional benefits provided is?

In which stage of the product life cycle do marginal competitors begin to leave the market?

Packaging __________.

Wholesalers that carry a broad assortment of merchandise & perform all channel functions are?

The level of service that requires that the customers to perform many functions themselves is?

Intermediaries perform facilitating function activities, making products attractive to buyers?

Stages a product goes through in the marketplace introduction, growth, maturity, and decline

The stage of the new-product process that launches a new product in full-scale production is?

Services depend on the people who provide them. Their quality varies which is known as?

Developing a pool of concepts as candidates for new products is the ____ stage of development?

Channel members who are gathering, sorting, & dispersing products, are performing what function

Intangible activities or benefits in exchange for money is referred to as?

Direct-mail and catalog retailing are examples of?

__________ retailers use a combination of traditional store formats and non-store formats

The stage of the new-product process that internally and externally evaluates new-product ideas

A large assortment of each item within a product line in a store is referred to as?

Most specialty stores and department stores, which provide many services to their customers are

Introduction stage of the product life cycle, a pricing strategy that charges a high price?