Determine which is a true statement?

good brand name creates appealing image

Why should a brand name be distinctive?

sets product apart from other products

Can any brand name be selected and used by a business?

No, the name must be legally available for use

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PM-006

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Questions 13

Answers

1
Whenever possible, an effective brand name should always be
Multiple Sllables/Flashy
Unrelated to Product Features
Related to Other Brands
Short/Memorable
2
Consumers develop feelings towards brands/awareness and preference. This is
promise
loyalty
identity
insistence
3
Which of the following is an example of a trade name?
Diet Coke
501 Jean
Ford Mustang
Ford
4
Long John Silver's and KFC joined forces to increase recognition. This is...
brand positioning
co-branding
brand extension
brand licensing
5
Determine which is a true statement?
More common the brand name, better it is
brand naes belonging to other firms are free
good brand name creates appealing image
long brand names more graphically pleasing
6
Why should a brand name be distinctive?
sets product apart from other products
gives product a generic image
can be used in multinational marketing
easily changed over time
7
Which is a primary reason businesses use brands
To charge high prices
To increase materialism
To identify their products
To reduce expenses
8
Jeni's Ice Creams added ice cream sandwiches to its ice cream brand. This is...
co-branding
brand positioning
brand licensing
brand extension
9
Can any brand name be selected and used by a business?
Yes, a business can use any name it wants
Yes, brand names cannot be owned by a business
No, the name must be registered
No, the name must be legally available for use
10
The Keebler Elves, Ronald McDonald and Mr. Peanut are examples of
Trade Names
Trade Characters
Private Brands
Product Brands
11
Pharmaceuticals, packaged foods and vitamins sold in plain packageing without brand names are
generic brands
private brands
stealth brands
undersold items
12
Names, terms, symbols, or designs that identify products
Product Brands
Generic Terms
Trade Names
Product Lines
13
Actions a business takes with a brand in order to accomplish its goals are:
market share
multinational marketing
brand strategies
brand positioning

PM-006 Flashcards | StudBud

PM-006

13 termsStudBud Administration190 plays

Imported from external platform

Flashcards13 cardsFPractice quizPHost liveL

Questions 13

Answers

1
Whenever possible, an effective brand name should always be
Multiple Sllables/Flashy
Unrelated to Product Features
Related to Other Brands
Short/Memorable
2
Consumers develop feelings towards brands/awareness and preference. This is
promise
loyalty
identity
insistence
3
Which of the following is an example of a trade name?
Diet Coke
501 Jean
Ford Mustang
Ford
4
Long John Silver's and KFC joined forces to increase recognition. This is...
brand positioning
co-branding
brand extension
brand licensing
5
Determine which is a true statement?
More common the brand name, better it is
brand naes belonging to other firms are free
good brand name creates appealing image
long brand names more graphically pleasing
6
Why should a brand name be distinctive?
sets product apart from other products
gives product a generic image
can be used in multinational marketing
easily changed over time
7
Which is a primary reason businesses use brands
To charge high prices
To increase materialism
To identify their products
To reduce expenses
8
Jeni's Ice Creams added ice cream sandwiches to its ice cream brand. This is...
co-branding
brand positioning
brand licensing
brand extension
9
Can any brand name be selected and used by a business?
Yes, a business can use any name it wants
Yes, brand names cannot be owned by a business
No, the name must be registered
No, the name must be legally available for use
10
The Keebler Elves, Ronald McDonald and Mr. Peanut are examples of
Trade Names
Trade Characters
Private Brands
Product Brands
11
Pharmaceuticals, packaged foods and vitamins sold in plain packageing without brand names are
generic brands
private brands
stealth brands
undersold items
12
Names, terms, symbols, or designs that identify products
Product Brands
Generic Terms
Trade Names
Product Lines
13
Actions a business takes with a brand in order to accomplish its goals are:
market share
multinational marketing
brand strategies
brand positioning