stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
250306 - Market Segmentation Retrieval Recall Exercise Flashcards | StudBud
Explore
/
250306 - Market Segmentation Retrieval Recall Exercise
250306 - Market Segmentation Retrieval Recall Exercise
28 terms
·
StudBud Administration
·
54 plays
To reinforce classroom concepts in Entrepreneurship & Marketing 10
Flashcards
28 cards
F
Practice quiz
P
Host live
L
Questions
28
Answers
1
Where does the term "demography" come from?
"Demos" meaning people (Greek in origin)
"Demos" meaning people (Latin in origin)
"Demos" meaning people (French in origin)
"Demos" meaning people (Persian in origin)
2
Repeated exposure to the brand's elements in commercials helps to __________ the brand in the minds of consumers.
establish
reinforce
improve
create
3
Effective branding helps to build ___________, trust, and loyalty among consumers.
the process
consistency
recognition
confidence
4
Unique branding elements make it easier for consumers to ________ and choose the brand over others.
pick
trust
remember
identify
5
Effective branding ensures that the message and visual elements are ___________across all commercials.
relatable
consistent
appealing
creative
6
Why is
market segmentation
valuable to market researchers?
It is an extremely affordable way to understand one's consumer.
It helps to understand each consumer's profile and purchasing habits.
It is fun to group people into different categories.
It helps businesses to make decisions for the future.
7
Psychographics
include personality traits, values, interests, and lifestyles.
False
True
8
Psychographics
look at:
Mental characteristics
Both mental and emotional characteristics
Physical characteristics
Emotional characteristics
9
Psychographics
includes purchasing habits, brand loyalty and usage occasions.
False
True
10
TV commercials often aim to evoke _____________
reaction
retaliation
emotion
promise
11
Geographic segmentation
focuses on
continent, province, village, town
consumer interests and purchasing habits
age, gender, income, education
country, state, city, climate
12
Effective branding helps to build recognition, trust, and loyalty among _____________.
consumers
customers
buyers
sellers
13
What is the name of the Super Bowl trophy?
Vince Lombardi trophy
George Washington trophy
National Football League trophy
Steve Carell trophy
14
An emotional connection in a TV commercial can make the brand more __________ and relatable
enticing
appealing
exciting
memorable
15
What are the four main elements of market segmentation?
Demographics, Physiographic, Behaviour, Geographic location
Psychographics, Demographics, Behaviour, and Geographic location
Consumerism, Branding, Promotion, People
Persons, Place, Photography, Polls
16
Where a consumer is located is related to which characteristic of target markets?
Demographics
Behaviour
Psychographics
Geographic location
17
In marketing, ______________ refers to the process of creating a unique identity for a product, service, or company.
storytelling
branding
print advertisement
promotion
18
A consumer’s lifestyle, values and interests are related to which characteristic of target markets?
Demographics
Geographic location
Psychographics
Behaviour
19
Demographics include:
lifestyle values and consumer interests
brand loyalty, purchasing habits
age, gender, income, education, and marital status
a demonstration of consumerism
20
What number does the “L” in Roman Numerals represent in Super Bowl LIX?
30
50
40
60
21
In marketing, branding refers to the process of creating a unique identity for a product, service, or company.
False
True
22
The age, gender, income and education level of a consumer is related to which group of characteristics in target markets
Demographics
Geographic location
Behaviour
Psychographics
23
Geographic Segmentation
looks at:
Canada and the United States
Countries, cities, population density
Villagers and city-dwellers
The world
24
What is the top viewed sporting event in history?
FIFA World Cup (2022, Qatar)
Cricket World Cup (2019)
Super Bowl (2025, Kansas City Chiefs vs. Philadelphia Eagles)
Beijing Summer Olympics (2008)
25
A consumer's purchasing habits and brand loyalty are related to which group of characteristics in target markets?
Geographic location
Psychographics
Demographics
Behaviour
26
Behavioural
looks at purchasing behaviour, benefits sought, occasion/timing of purchasing and customer loyalty.
True
False
27
A compelling story can engage viewers and make the brand stand out.
True
False
28
Market segmentation offers increased resource efficiency.
False
True
