State Test Review MARKETING made by Ronan

Which of the following is a media type used in sports marketing

Promotion is: The effort to inform, persuade, and remind current and potential customers about a business's products.

A goal of sponsorships is to increase awareness

Sanctioned sports examples are: NCAA, NBA, NFL, MLB

Sponsorship leveraging is when you get as little value from a sponsorship agreement

When selecting a type of media to use, what should you consider?

Advertising

Sports marketing is the application of marketing principles to sports properties and non-sports products using sports.

Putting a logo on a sports teams jersey is not an example of marketing through sports

Networks don't need to buy rights to broadcasts

The goal of a stadium is to create value in time spent at the stadium

A timeline of promotional activities to be run prior to, during, and after an event

Marketing Information Management is: The activity or business of promoting and selling products

Role of Promotion is to

Sports Sponsorship: Investment in a sports entity or property to achieve organizational goals

Sponsor Acquisition determines scope, global, international, national, regional, and local

Pricing is: Determining how much to charge for goods and services in order to make a profit

Media Revenue does not go to the team or league

The more costly the stadium is, and the increase in salary for athletes, cause for tax increase

What is the purpose of an illustration or image in an advertisement?

Demographics refers to the segmentation of the market based on where people live

Fan involvement is needed for events

Kool Aid at a woods cross game is a an example of food sponsorship

Arbitrary Allocation: Funding for primary sponsorship

Participants in sports have two classifications: Amateur and Champion

Sports are a source of diversion or physical activity engaged in for pleasure

An athlete is not compensated with money for his/her performance

The reason for the success of organized sports is the fan

An example of a signature sponsor is the Delta Center

Geographics: refers to statistics that describe a population in terms of personal characteristics.

Direct Broadcast examples are like, Roku and Apple TV

Selling is: Responding to consumer needs and wants through planned, personalized communication in order to influence.

The most expensive form of promotion

The 80/20 rule is where 80 percent of a companies sales are generated by 20% of its loyal customers.

The NFL remains the most watched programming