What does AIDA stand for?

Attention, Interest, Desire, Action

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Marketing Concepts and Customer Service

24 termsStudBud Administration115 plays

Test your knowledge on marketing concepts and customer service strategies in this engaging quiz

Flashcards24 cardsFPractice quizPHost liveL

Questions 24

Answers

1
Example of a rational buying motive?
Popular shoes
Food when hungry
Trendy car
Fashionable jacket
2
Proper coworker interaction?
Work alone
Compete for sales
Avoid interaction
Collaborate professionally
3
What type of buyer thinks logically and wants direct answers?
Emotional
Social
Straight Up
Analytical
4
First step in handling complaints?
Explain policy
Listen actively
Offer refund
Call supervisor
5
Who isn't part of a target market?
Users
Buyers
Influencers
Manufacturers
6
What defines a target market?
Previous customers
Specific likely buyers
All in a region
Any potential buyers
7
What is NOT quality customer service?
Clean store
Ignore customers
Follow-up requests
Prompt greetings
8
What does AIDA stand for?
Action, Intent, Decision, Awareness
Attention, Intent, Decision, Action
Attention, Interest, Desire, Action
Action, Interest, Desire, Attention
9
Identify psychographic information.
Annual income
Education level
Lifestyle attitudes
Age group
10
Which is a demographic characteristic?
Personal interests
Shopping habits
Geographic location
Lifestyle choices
11
How to maintain product knowledge?
Bestsellers only
Read manuals, train
Ask customers
Rely on peers
12
Most important in sales receipts?
Minimal paper use
Customer small talk
Transaction speed
Accuracy, completeness
13
Effective way to build customer relationships?
Overly familiar
Consistent quality service
Unauthorized discounts
Focus only on sales
14
Difference between sales clerk and salesperson?
No difference
Salesperson sells more
Clerk earns more
Clerk at register only
15
Example of emotional buying motive?
House for investment
Luxury watch for status
Shoes for protection
Fuel-efficient car
16
Reciprocity is
Keeping receipts to claim
Not getting manipulated
Getting something in favour
Doing something in return
17
Best approach greeting customers?
Professional, welcoming
Wait for help request
Make sale immediately
Ignore until ready
18
Maslow's first need to satisfy?
Social needs
Self-actualization
Safety needs
Physiological needs
19
Handling store deposits correctly?
End of week
Follow procedures
Estimate amounts
Delegate to others
20
Favourite hobbies and interests are demographic data
True
False
21
What is the highest level in Maslow's Hierarchy?
Self-Confidence
Self-Awareness
Self-Actualization
Self-Esteem
22
Age is psychographic data
True
False
23
Essential for store appearance?
Annual renovations
Weekly deep cleaning
Regular restocking
Customer feedback
24
How does advertising influence purchases?
Affects certain ages
Creates awareness
No effect
Impulsive buyers only

Marketing Concepts and Customer Service Flashcards | StudBud

Marketing Concepts and Customer Service

24 termsStudBud Administration115 plays

Test your knowledge on marketing concepts and customer service strategies in this engaging quiz

Flashcards24 cardsFPractice quizPHost liveL

Questions 24

Answers

1
Example of a rational buying motive?
Popular shoes
Food when hungry
Trendy car
Fashionable jacket
2
Proper coworker interaction?
Work alone
Compete for sales
Avoid interaction
Collaborate professionally
3
What type of buyer thinks logically and wants direct answers?
Emotional
Social
Straight Up
Analytical
4
First step in handling complaints?
Explain policy
Listen actively
Offer refund
Call supervisor
5
Who isn't part of a target market?
Users
Buyers
Influencers
Manufacturers
6
What defines a target market?
Previous customers
Specific likely buyers
All in a region
Any potential buyers
7
What is NOT quality customer service?
Clean store
Ignore customers
Follow-up requests
Prompt greetings
8
What does AIDA stand for?
Action, Intent, Decision, Awareness
Attention, Intent, Decision, Action
Attention, Interest, Desire, Action
Action, Interest, Desire, Attention
9
Identify psychographic information.
Annual income
Education level
Lifestyle attitudes
Age group
10
Which is a demographic characteristic?
Personal interests
Shopping habits
Geographic location
Lifestyle choices
11
How to maintain product knowledge?
Bestsellers only
Read manuals, train
Ask customers
Rely on peers
12
Most important in sales receipts?
Minimal paper use
Customer small talk
Transaction speed
Accuracy, completeness
13
Effective way to build customer relationships?
Overly familiar
Consistent quality service
Unauthorized discounts
Focus only on sales
14
Difference between sales clerk and salesperson?
No difference
Salesperson sells more
Clerk earns more
Clerk at register only
15
Example of emotional buying motive?
House for investment
Luxury watch for status
Shoes for protection
Fuel-efficient car
16
Reciprocity is
Keeping receipts to claim
Not getting manipulated
Getting something in favour
Doing something in return
17
Best approach greeting customers?
Professional, welcoming
Wait for help request
Make sale immediately
Ignore until ready
18
Maslow's first need to satisfy?
Social needs
Self-actualization
Safety needs
Physiological needs
19
Handling store deposits correctly?
End of week
Follow procedures
Estimate amounts
Delegate to others
20
Favourite hobbies and interests are demographic data
True
False
21
What is the highest level in Maslow's Hierarchy?
Self-Confidence
Self-Awareness
Self-Actualization
Self-Esteem
22
Age is psychographic data
True
False
23
Essential for store appearance?
Annual renovations
Weekly deep cleaning
Regular restocking
Customer feedback
24
How does advertising influence purchases?
Affects certain ages
Creates awareness
No effect
Impulsive buyers only