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Media Literacy Flashcards | StudBud
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Media Literacy
Media Literacy
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Questions
27
Answers
1
What audience is this advertisement designed to appeal to?
children
parents
athletes
babies
2
This advertisement uses which of the following persuasive techniques?
ethos, pathos, and logos
logos
ethos
pathos
3
The following advertisement is aimed at which specific audience?
female athletes
young children
obese people trying to lose weight
mothers
4
This advertisement uses a pun to reinforce the message.
True
False
5
The following Lucky Charms advertisement is directed towards which specific audience?
all people
teenagers
kids
fathers
6
What audience is this advertisement designed to appeal to?
married couples
young adults
parents
teenagers
7
This Lucky Charms advertisement is aimed at which specific audience?
kids
adults
teenagers
athletes
8
How does the visual image in the ad reinforce the message?
conveys humor through juxtaposition of images
uses charts/graphs
uses small print to deemphasize negatives of the product
has a stark contrast between image and background
9
The following advertisement uses facts to persuade it's audience:
True
False
10
The purpose of the following ad is to appeal to the audience's interest in -
family
bargains
good health
athletics
11
This advertisement uses an allusion to reinforce the message.
true
false
12
What audience is this advertisement designed to appeal to?
people who travel a lot
teens
children
parents
13
How does the visual image in the ad reinforce the ad's message?
shows a celebrity using the product
it conveys humor through juxtaposition of images
uses charts/graphs
uses small print to deemphasize the negatives of the product
14
How does the text in this ad reinforce the message?
uses puns, allusions, or suggestive language
uses statistics/facts to support claims
compares the product to an inferior product
repeats the name of the product
15
How does the text in the ad reinforce the message?
compares the product to an inferior product
uses facts to support claims
uses puns, allusions, or suggestive language
presents the positive effects of using the product
16
The purpose of this ad is to appeal to the audience's interest in -
facts that support a product
finding a bargain
good health
celebrities
17
The purpose of this ad is to appeal to the audiences interest in -
good health
celebrities
appearances
good bargains
18
Which of these appeals is used in this ad?
logos
pathos
ethos
19
The following advertisement is aimed at which specific audience?
children and teens
athletic men
people who travel a lot
parents
20
How does the visual image in the ad reinforce the message?
uses graphs and charts
shows a celebrity using the product
uses small print to deemphasize negatives of the product
conveys humor through juxtaposition of images
21
How does the visual image in this ad reinforce the message?
it conveys humor through juxtaposition of images
it uses charts/graphs
shows a celebrity using the product
uses puns, allusions/suggestive language
22
The following advertisement was designed to appeal to babies.
False
True
23
The purpose of this ad is to appeal to the audience's interest in -
good bargains
athletics
appearance
good health
24
This advertisement uses logos to appeal to it's audience.
False
True
25
The purpose of this ad is to appeal to the audience's interest in -
good bargains
celebrities
appearance
good health
26
The purpose of this ad is to appeal to the audience's interest in -
appearance
athletics
traveling
celebrities
27
How does the text in the ad reinforce the message?
repeats the name of the product
it compares the product to an inferior product
uses statistics/facts to support claims
uses puns, allusions/suggestive language
