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Marketing Concepts Review Flashcards | StudBud
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Marketing Concepts Review
Marketing Concepts Review
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Review for 6 Week Test
Flashcards
29 cards
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Questions
29
Answers
1
Which of the following is NOT an example of demographic segmentation?
Segmentation by ethnicity
Segmentation by location
Segmentation by income
Segmentation by occupation
2
Marketers look at WHAT when marketing to consumers.........
Gross income
income
discretionary and disposable income
Parents Income
3
Which of the following is NOT an example of Sales Promotion?
Catalogs
Samples
Telemarketing
Coupons
4
The marketing mix includes the following
Promotion and Place
Product
All of the above
price
5
When a company uses mass marketing techniques, they are doing which of the following?
Producing large amounts of marketing in 1 year to be distributed next year
Producing and distributing large amounts of marketing over a short period o
Aiming marketing at everyone without consideration of the differences among
Concentrating marketing on the most massive group of customers
6
Target Market is which of the following
Broad group for which a product's features are NOT meaningful
A group which is unimportant to focus marketing on
The specific group for business's products, services and marketing
7
Marketing Mix can be best be described as which of the following?
The elements a marketer is attempting to sell
The variables marketers control to influence a business' success
The pieces necessary to create an advertisement
The ways a business can benefit from marketing
8
Marketing, put simply attempts to do which of the following?
Satisfy people's needs
Make people love spending money
Hide any flaw a product or service has
Get people to buy things they Do Not need
9
A strategy is best defined by which of the following?
overall approach to how goals and objectives will be met
A specific action which will advance the company and achieve an end result
A broad, long-term expectation for the future
A specific, measureable, short-term expectation for the future
10
The marketing mix can best be described as which of the following?
The ways a business can benefit from marketing
The pieces necessary to create an advertisement
The variables marketers control to influence a business' success
The elements a marketer is attempting to sell
11
Mark goes to a department store in search of perfect gift for his son. Mark is considered which of the following.
Distributor
Marketer
Customer
Consumer
12
Which of the following decisions would be considered part of the product element?
Whether to put a product on a table or shelf
Whether to have a sale on Product A or Product B
Whether to make a product $5 or $10
Whether to make a product blue or red
13
1. Which of the following is NOT an example of sales promotion?
Samples
Catalogs
Telemarketing
Coupons
14
Which is Not and example of demographic segmentation?
Segmentation by location
Segmentation by occupation
Segmentation by ethnicity
Segmentation by income
15
It is rare for a completely new product to enter markets and be successful
False
True
16
Which of the following decisions would be considered part of the product element of the Marketing Mix.?
Whether to have a sale on Product A or Product B.
Whether to put a product on the table or shelf
Whether to make a product Blue or Red
Whether to make a product $5 or $10
17
Which of the following is NOT affected by marketing?
The use of the products
The items you purchase
The product regulations
The locations you shop
18
Effective Marketing is difficult because of which of the following?
Producers and consumers are seperated in several ways
Customers want to buy more than producers make
Manufacturers and retailers disagree on who is the customer
The assortment of goods is usually too large for customers
19
What is NOT a reason a new product might fail?
Too little marketing support
Poor Positioning
Unexpected consumer reactio
Appropriate channels selected
20
What is NOT a reason a new product might fail?
Unexpected consumer reaction
Poor positioning
Appropriate channels selected
Too little marketing support
21
Market segmentation involves which of the following?
D. A and C
C. Segmenting the generic markets into target markets
B. Collecting information to carry out marketing activities
A. Identifying generic markets
22
What are the four marketing strategies businesses use to determine customer needs?
B. Price, place, promotion, process
C. Product, price, place, promotion
A. Product, price, place, process
D. Product, process, place, promotion
23
Which of the following Best describes the process of Market Segmentation?
When Marketers break up Marketing Efforts my month
When Marketers divide the Mass Market based on shared Characteristics
When marketers distinguish between Marketing efforts based on costs
Undeveloped Marketing Ideas
24
Which of the following combines target market and using a marketing mix?
Marketing concept
Effective Marketing
Marketing strategy
Marketing foundation
25
Which of the following is NOT affected by Marketing?
The locations you shop
The items you purchase
Product Regulations
Use of the Products
26
You decided NOT to purchase because you can not find your size, which element of marketing mix has failed?
Product
Price
Promtion
People
27
Targeting teenagers is an example of which type of segmentation?
Geographic
Psychographic
Areographic
Demographic
28
Personal Selling Can be a Part of_________and involves spoken communication between sellers and customers.
Promotion
Price
Process
Product
29
Which of the following is NOT an example of sales promotion?
Telemarketing
Samples
Coupons
Catalog
