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Social Marketing Flashcards | StudBud

Explore/Social Marketing

Social Marketing

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Questions 10

Answers

1
Name the four P's of social marketing
Pink Panther
Product, Price, Place and Publicity
Product, Price, Place and Practicality
Product, Price, Place and Promotion
2
What is the definition of place?
Any location
The place is where the desired behaviour is put into action
The place which social marketing takes place
Social media
3
What are the three main coping skills?
Stress, support and therapy
Stress management, Access to support and time management
Stress management, online support and organisation
Crying, screaming and eating
4
Coping is the ability to deal with high stress and difficult situations
False
True
5
The aim of social marketing is to promote behaviour change by ...
Accepting, rejecting and modifying health behaviours
Accepting, rejecting, modifying and applying health behaviours
Accepting, rejecting, modifying and abandoning health behaviours
Rejecting harmful behaviours
6
What is social marketing?
Social campaigns
The promotion of social issues for the wellbeing of society
The application of commercial marketing concepts, knowledge, and techniques
Business and marketing
7
Price refers to only the amount of money you pay for the product
True
False
8
The use of social media to campaign to reinforce short term effects of smoking is ...
Product and promotion
Product and place
Promotion and place
Promotion and price
9
What does product policy want to achieve?
Understanding the importance of positive health behaviours
Seek behaviour change and understanding the importance of behaviours
Stopping or adopting behaviours
Seek behaviour change
10
Stress management is the ability to avoid problems
True
False