Quiz feb 2022

If you do a market research and sales forecast, you can predict the future of your company

Which is NOT an advantage of secondary research

What's the name given to periodic fluctuations in sales revenue over a given time period?

Children's toys, for which sales peak at Christmas is an example of:

Which is NOT an example of primary market research:

A ____ is a pattern that is happening often over time

A focus group is an interview conducted with a group of individuals, usually with similar characteristics.

Zara creates a focus group to launch new jeans. Which of the follow is not an advantage of collecting like this?

______ research involves the collection of measurable data or numerical data.

Which of the following is not a secondary market research method?

Bias, leading questions, and using too small a pool of participants can reduce the ___________ of primary research.

A ____ is a sub-group within a population that can be used to conduct research on, rather than the entire population.

Which of the following methods can businesses use to predict sales?

Which type of variation should a swimsuit company take into consideration when forecasting sales?

Coca cola collects feedback about its products from distributors. Identify 1 limitation of this primary research method

Which color was the outfit of eminem

New cars and televisions, grow in recovery and boom periods and fall during recessions and slumps is an example of:

Buying toilet paper during the pandemic until the supermarket run out is an example of:

Who won the superbowl?

Variation = Sales – Three-part moving average (Trend)

The Quantitative research method uses ____ questions and the results are usually _____