Language of persuasion

Question 1

This technique appeals to your desire for conformity; if you don't buy the product you're not up to date.

Accepted Answer

Bandwagon

Question 2

This technique involves convincing you that the product is for people who will have only the best.

Accepted Answer

Snob appeal

Question 3

This technique is opinion based and usually includes a person’s good luck story.

Accepted Answer

Testimonials

Question 4

This technique involves a public figure speaking on behalf of a product

Accepted Answer

Celebrity endorsement

Question 5

This technique involves shocking you into believing that you should buy or do something

Accepted Answer

Shock appeal

Questions 5