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Review for Sports Marketing. Flashcards | StudBud
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Review for Sports Marketing.
Review for Sports Marketing.
15 terms
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Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Provide examples of demographics within a target market?
Gender
All of the above
Age
Income
2
Attitude Research is known as?
Facts
Opinion
IDK
Winning
3
The dominate language, climate and country are all examples of what type of market?
Sports and Entertainment
Target Market
Income
Concepts
4
Marketing Information Management is also known as Distribution
False
True
5
What is the application of marketing to sports products?
IDK
Target Marketing
Sports Marketing
Demographics
6
Customers are likely to tell other people about poor customer service experiences.
False
True
7
Productivity is the quality of ineffective
False
True
8
Marketing is the activity of promoting and selling products
True
False
9
Ways to markets can be segmented
Geographics
Phychograpics
Demographics
Behavioral-based
10
Which is a type of research study?
Theories
Facts
IDK
Focus Groups
11
The three most common entertainment choices?
All of the above
Movies
Sporting events
Concert events
12
Mass Marketing is a market on a small scale
False
True
13
Opportunity cost is the value of the next best alternative that you pass up when making a choice.
True
False
14
What are the 4P's of Marketing?
Product, Price, Place, Promotion
Place, Product, Prove, Patient
IDK
Price, Place, Picture, Pleasure
15
Consumers belong to multiple market segments?
False
True
