When mixing typefaces in a project, choose faces that are:

similar in philosophy, not in appearance

A unit of measurement equal to the point size of the text

"Rag" refers to what?

The rough edge on either side of a text block

What is "justified" text?

A block of text that has no ragged edge on either side

Typography exists to honor content. It should:

Reside comfortably on the page, Be legible plus "something more", Attract the reader

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ADS 241 Super Happy Fun Comprehensive Quiz Time

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Questions 76

Answers

1
When mixing typefaces in a project, choose faces that are:
similar in philosophy, not in appearance
similar in appearance, not in philosophy
never mix typfaces in a project
either all serif or all sans serif
2
For abbreviations found in the midst of normal text, it is advisable to use:
Bold, all capitals
Small Caps
Italics
Underlines
3
What is being referenced by the blue line?
X-height
Meanline
Capline
Baseline
4
What classification of typeface is being represented?
Sans Serif
Script
Blackletter
Display
5
What kind of grid is being represented in this photo?
Modular Grid
Manuscript Grid
Columnar Grid
Spatial Grid
6
What font did the movie Avatar use for its logo & subtitles?
Lubalin Graph
Comic Sans
Papyrus
Futura
7
Each of these typefaces is set in the same point size. What is one reason why one may appear larger than another?
increased x-height
addition of serifs
modulated stroke
humanist axis
8
The text on the left represents what classification of typeface?
Monotracked
Monospaced
Double Spaced
Untracked
9
What is an em?
A unit of measurement equal to the point size of the text
Three dashes in a row (---)
Unit of measurement equal to 72 points
The space between punctuation marks
10
What classification of typeface is being represented?
Blackletter
Script
Sans Serif
Serif
11
What is the optimum size of a first line indent?
1 em
1 inch
.5 inches
12 points
12
Who was the inventor of the western printing press?
Aldus Manutius
John Fust
Johannes Gutenberg
Bi Sheng
13
What is the optimum line length for tabloid/magazine reading?
.5 Alphabets ~ 13 Characters
1.5 Alphabets ~ 40 Characters
2.5 Alphabets ~ 66 characters
3 Alphabets ~ 78 Characters
14
This is an example of what?
Poor kerning
Justified text
Orphan
Widow
15
Which is the preferred way to stack type?
b
a
16
The following is an example of what?
Tracking
Ligature
Keming
Italics
17
This is an example of which Gestalt principle?
Closure
Similarity
Continuation
Proximity
18
What style of axis is represented in figure #3?
Rational
Italic
Humanist
None
19
Who invented Italics?
Johannes Gutenberg
Aldus Manutius
John Fust
Steve Gutenberg
20
What is being referenced by the blue area?
Cross Bar
Spine
Serif
Eye
21
What is being referenced by the blue area?
Bracketing
Counter
Stem Stroke
Modulation
22
"Rag" refers to what?
The rough edge on either side of a text block
Justified text
A unit of measurement equal to the point size of the text
A white line running through a body of text
23
Comic Sans was originally created for what program?
Microsoft Word
Adobe Cartoon Creator
Quark Xpress
Microsoft Bob
24
What is represented in the following photo?
Western Printing Press
Time Machine
Medieval Torture Device
Panini Press
25
What is being referenced by the blue areas?
Counter
Stem
Descender
Serifs
26
What is being referenced by the blue area?
Bowl
Terminal
Counter
Stem
27
The following is an example of increased ______?
Tracking
Point Size
Kerning
Leading
28
The following is an example of increased ______?
Leading
Tracking
Kerning
Point Size
29
Which of the following is an example of text figures?
a
b
30
Fonts with high contrast should typically be printed on textured paper, as to match their historical styling.
False
True
31
4 is the optimal number of typefaces for a given project
False
True
32
This is an example of what phenomenon?
Pig-bristles
Text river
Orphan
Widow
33
What is "justified" text?
A unit of measurement equal to the point size of the text
A white line running through a body of text
A block of text that has no ragged edge on either side
Body text with a short line length
34
Typography exists to honor content. It should:
Be beautiful with a large amount of ornamentation
Reside comfortably on the page
Be legible plus "something more"
Attract the reader
35
What is being referenced by the blue area?
Stem
Counter
Stroke
Bowl
36
The smaller type gets, the more important kerning becomes.
True
False
37
What is being referenced by the blue line?
Capline
Meanline
Point Size
Baseline
38
What style of axis is represented in figure #2?
Italic
Rational
None
Humanist
39
This logo exemplifiess good use of which Gestalt principle?
Figure / Ground
Similarity
Proximity
Continuation
40
This is an example of what?
Orphan
Widow
Hanging Chad
Em
41
Why were italics invented?
To save money
To standardize typography throughout Europe
To add interest to body copy
To make text appear larger
42
What is being referenced by the blue area?
"T" Bar
Cross Bar
Spine
Cross Stroke
43
What font has been used more than any other on Movie Posters?
Gotham
Trajan
Palatino
Times New Roman
44
The following is an example of poor ______?
Bracketing
Leading
Kerning
Tracking
45
What classification of typeface is being represented?
Sans Serif
Roman
Display
Script
46
Lubalin Graph is based off of what other typeface?
Helvetica
Avant Garde
Avenir
Futura
47
This is an example of which Gestalt principle?
Proximity
Closure
Similarity
Continuation
48
What is being represented by the arrow?
Leading
Point size
Tracking
Kerning
49
What font is used in the Stranger Things logo?
ITC Benguait
Spooky Sans
Lubalin Graph
Gotham
50
What is the optimum line length for continuous reading as found in book text?
3 Alphabets ~ 78 Characters
1.5 Alphabets ~ 40 Characters
.5 Alphabets ~ 13 Characters
2.5 Alphabets ~ 66 characters
51
This is an example of which Gestalt principle?
Continuation
Similarity
Closure
Proximity
52
What style of axis is represented in figure #1?
Humanist
None
Rational
Italic
53
What is being referenced by the blue areas?
Bowls
Descenders
Counters
Ascenders
54
The following is an example of what?
Point Size
Modulation
Ligatures
Italics
55
What classification of typeface is being represented?
Slab Serif
Roman
Novelty
Sans Serif
56
What is represented by the blue lines?
Modulation
Contrast
Axis
Italics
57
When using drop caps in a design, each new paragraph should start with the same style of drop cap.
False
True
58
What kind of grid is being represented in this photo?
Modular Grid
Spatial Grid
Columnar Grid
Manuscript Grid
59
It can be assumed that all text, both display and body copy, should be manually kerned
False
True
60
What classification of typeface is being represented?
Sans Serif
Script
Display
Serif
61
What is being referenced by the blue areas?
Serif
Descender
Terminal
Bracketing
62
Why should you increase leading as you increase line length?
to make the page appear darker in color
to decrease the chance of creating “rivers” in the text
to increase legibility and decrease doubling.
to make the body text appear larger
63
What was the first book produced on the western printing press?
42 Line Bible
The Book of Kells
The Bay Psalm
Harry Potter and the Goblet of Fire
64
What is being referenced by the blue areas?
Bracketing
Ascender
Serifs
Counter
65
What classification of typeface is being represented?
Old School
Display
Serif
Blackletter
66
What is being referenced by the space between the blue lines?
Baseline
Meanline
Capline
X-Height
67
“Match the visual relationships between all graphic elements to their actual relationships"
Choosing historically accurate typefaces
Removing widows and orphans
Place items together on a page that belong together.
Making sure that the style is in harmony with the message.
68
When should one use a drop cap?
When the body copy leading is very large
When the body copy leading is very small
When a new, modern feel is desired
When an older, traditional feel is desired
69
Which would be the preferable way to set a list of numbers with decimals?
b
a
70
What three languages are represented on the Rosetta stone?
Hieroglyphs / Demotic / Greek
Etruscan / Demotic / Greek
Hieroglyphs / Greek / Phoenician
Hieroglyphs / Greek / Roman
71
What is being referenced by the blue area?
Bowl
Counter
Stem
Terminal
72
what specific concept are we dealing with when we say: “Decide what is important and in what order”.
Hierarchy
Choosing Typefaces
Readability
Font Styles
73
Headlines are always best set in all capitals.
False
True
74
What is represented in this photo?
Cuneiform Tablet
Rosetta Stone
Tablet of Rameses
Blarney Stone
75
The following is an example of what?
Orphan
Over-hyphenation (pig bristles)
Text River
Widow
76
What is being referenced by the blue areas?
Ascenders
Meanline
Serifs
Descenders

ADS 241 Super Happy Fun Comprehensive Quiz Time Flashcards | StudBud