Theme 4 - Global Marketing Insights Revision Quiz

Question 1

What is a key feature of global niche markets?

Accepted Answer

Unique customer needs

Question 2

What is essential for customer service in niche markets?

Accepted Answer

Exceptional quality

Question 3

Which marketing strategy focuses on new products?

Accepted Answer

Product development

Question 4

True or false: Ethnocentric approach adapts products for local markets.

Accepted Answer

False

Question 5

What is a benefit of adapting the marketing mix?

Accepted Answer

Effective market penetration

Question 6

Which strategy involves developing new products for new markets?

Accepted Answer

Diversification

Question 7

True or false: Cultural differences are irrelevant in global marketing.

Accepted Answer

False

Question 8

Which factor is crucial for adapting the marketing mix?

Accepted Answer

Cultural understanding

Question 9

What does the geocentric approach combine?

Accepted Answer

Ethnocentric and polycentric

Question 10

True or false: Market penetration carries the highest risk.

Accepted Answer

False

Question 11

What is a common mistake in translations?

Accepted Answer

Cultural insensitivity

Question 12

Which company uses a polycentric approach?

Accepted Answer

Nestle

Question 13

What does glocalisation mean?

Accepted Answer

Global and local strategy

Question 14

True or false: Niche markets prioritize profit over market share.

Accepted Answer

True

Question 15

What is a disadvantage of the ethnocentric approach?

Accepted Answer

Cultural insensitivity

Question 16

True or false: Businesses should ignore local tastes.

Accepted Answer

False

Question 17

Which approach treats each country uniquely?

Accepted Answer

Polycentric

Questions 17