PR Final Exam Review

Among trends that may characterize the rest of this century are:

The basic structure of a press release includes what essential elements?

The six values of PR ethics as defined by PRSA are:

The name of the department in which the public relations function may be housed is:

Which of the following correctly matches a PR crisis communication stage with its primary focus?

The R-A-C-E process in public relations stands for:

The Tylenol crisis is an example of:

Surveys, experiments, polls, and content analysis are applications of which type of research?

Which of the following response strategies falls under Diminishment posture in Situational Crisis Communication Theory?

For the S-E-M-D-R approach to communications to be successful, the element of _____ must be added.

Which type of media is characterized by high trust but low scale, and includes social media posts, reviews, and forums?

The provision of different resources that people may need to thrive and succeed equally, is the definition of:

The kinds of evidence that can persuade people include:

Key areas of collaboration between PR and the company management, or C-Suite, include:

Which principle in the U.S. Constitution often leads to conflicts between lawyers and public relations practitioners?

The skill that distinguishes the public relations professional from others in an organization is the ability to:

Public relations is best defined as:

Public relations campaigns should offer the following elements:

Interviews, focus groups, observations, and case studies are applications of which type of research?

What is the primary format of paid media?