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Hospitality Marketing Concepts Flashcards | StudBud
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Hospitality Marketing Concepts
Hospitality Marketing Concepts
12 terms
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StudBud Administration
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A #hospitality #marketing concepts review
Flashcards
12 cards
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Practice quiz
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Questions
12
Answers
1
Hospitality businesses use experience clues in the back-of-the-house to define their image.
True
False
2
An unoccupied hotel room is one example of which unique aspect of hospitality marketing?
Lack of uniqueness
Experience Clues
Exposure to services
Perishability
3
Which High School Musical movie featured the "Wildcats" working in the hospitality sector?
High School Musical
High School Musical 4
High School Musical 3
High School Musical 2
4
During the shoulder season of a hotel, the demand for rooms are high.
False
True
5
Although separate concepts, these are often used together.
Product and Place
Promotions and People
Programs and Packages
Pricing and People
6
Hospitality-based businesses may have leader, follower, challenger, or single market profiles.
False
True
7
The “visual attractions or atmosphere that add to the entertainment experience” are known as?
Emotional buying appeals
Design clues
Experience clues
New product concepts
8
These are special activities or events that give added appeal to a hospitality/travel service
Products
People
Packages
Programs
9
"_________" shy away from direct competition with the leaders.
Challengers
Nichers
Market profiles
Followers
10
The process of combining related or complementary services into a single price is known as...
Packaging
Pricing
Bundling
Grouping
11
Choosing the correct staff can make or break a hospitality business.
False
True
12
McDonald’s, Wendy’s, and Burger King all having hamburgers on their menu is an example of...
Buying appeals
Difficulty in New Concept Testing
Perishability
Lack of Uniqueness