Sports & Entertainment Marketing Test 1

Question 1

This element of the marketing mix includes decisons about warranties, packaging and level of q.

Accepted Answer

Product

Question 2

amount a business charges for products(discounts) terms of payment and price setting

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Price

Question 3

Which of the followingis included in the product decison in the marketing mix?

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Level of Quality

Question 4

Kristi wants to open her own dance club. Obtaining the money ot buy property is an example of..

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Financing

Question 5

Determining a value to charge for goods and services is part of?

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Pricing

Question 6

Sports Illustrated for kids is targeted to 5-15 yr olds. Segmentation???

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Demographic

Question 7

All of the activities involved in getting a product from producer to consumer is know as

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Marketing

Question 8

Based on lifestyles, attitudes and values

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Psychographic

Question 9

Break market down by age, gender, ethnicity, edu. and occupation

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Demographic

Question 10

The core benefits to customers who purchase spoprts products include entettainment health and..

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Achievement

Question 11

Quicksilver discounts surf gear at the end of each summer. This is an example of which element

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Price

Question 12

Based on where a person lives

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Geographic

Question 13

What message will be delivered is an element of?

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Promotion

Question 14

Coca-Cola diving a market into smaller groups is called

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Marketing Segmentation

Question 15

At the 2000 woodstock concert, they failed to supply enough venders and sec. officers..ex...

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Product/Service

Question 16

Goods & services business offers to customers(packaging), levelof quality, brand, warranty

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Product

Question 17

Producers of Go-Gurt decide to put their product in a unique easy-to-carry container. ex of..

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Product

Question 18

A marketing plan that is used to rach all customers at one time is?

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Mass Marketing

Question 19

Communication used to inform, persuade or remind ppl about a business product is...

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Promotion

Question 20

WHich of the following usually is a characteristic of the sports/event industry:

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Provides products that are different for each consumer

Question 21

Dividing consumers into groups according to their response to product

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Behavoiral

Question 22

Which type of segmentation diveds a market on ddecisons about what a product will do for cust.

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Behavioral

Question 23

Method of transpirtation

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Place

Question 24

Determining and responding to customer wants and needs in order to help make satifying buy dec.

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Selling

Question 25

Concepts and procedures necessary to obtain, develop, maintain and improve a product of service

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Product/Service

Question 26

Sierra Mist is giving away a free can of soda to the first 250 guests at next braves game...

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Promotion

Question 27

Sergio discusses wtih Janet her individual preferences to determine which pair of run. shoes

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Selling

Question 28

Laredo's Western Wear produced a number of commercials to air on Country music TV. ex of...

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Promotion

Question 29

The process of developing, promoting,pricing and distributing products in order to satisfy cus.

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Marketing

Question 30

General Mills dividing groups of ppl into smaller, more similar groups

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Segmentation

Question 31

Informing, reminding and persuading

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Promotion

Question 32

The combination of product, price, place and promotion is the marketing _____

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Mix

Question 33

Example of financing includes...

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Offering credit to customers

Question 34

Coca-Cola diving a market into smaller groups is called

Accepted Answer

Marketing Segmentation

Question 35

A unique characteristic of the sport idustry is that it seems to attract markets that

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include spectators and participants

Question 36

Which questions pertain to the place element of the marketing mix?

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What specific stores will offfer the product

Question 37

Sports illustrated potential subscribers are its

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Market

Question 38

Lowes foods dividing a market based on where a person lives is part of which segmentation

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Geographic

Question 39

Each year, PNC targets ppl that live within 100 mile radius to buy season tick. Which seg.?

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Geographic

Question 40

Race Car digest runs advertisement that appeal to race enthusiasts. Which segementation??

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Psychographic

Question 41

Risk management includes preventing business

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Loss

Question 42

Determining a value to charge for goods & services is part of

Accepted Answer

Product/Service

Sports & Entertainment Marketing Test 1

Questions 42

Sports & Entertainment Marketing Test 1

Questions 42