Persuasive Techniques in Advertising

This technique is used to make people laugh

Name-Calling

The philosopher responsible for coming up with Ethos, Pathos, and Logos

Use of words with positive meaning to promote a product or words with negative meaning to discredit a competitor

Shows ordinary people using or supporting a product

Appeal to logic and rationality. Use of facts, statistics, and reasoning

Appeal to emotions, you engage emotions like joy and hope

Appeals to customers desire to be different from everyone else

Product Comparison

Convince the audience that you are trustworthy, knowledgeable, and well meaning.

Use a celebrity or famous person to endorse a product

Emphasizes highly valued beliefs such as: patriotism, peace, and freedom

Appeals to the "Everybody else is doing it, so should you" mentality

Makes viewers feel certain emotions

Dishonest tactic in which a salesperson lures customers into a store or sale with the promise of a bargain