Marketing SLO

Hybrid of a partnership and corporation

What is a SWOT analysis?

______ is a catchy phrase that helps promote a product.

activities help an organization to influence a target audience. 

personal selling, advertising, direct marketing, sales promotion, and public relations

Owned and operated by one person who provides money and management andreceives profits

Money left after paying for basic living necessities such as food, shelter, and clothing.

What is a PEST analysis?

A business owned by several people butconsidered to be one entity under the law

to convince a retailer to stock the products being promoted.

The four P's: product, place, price, and promotion.

Money left after taking out taxes.

Developing, promoting, and distributing products to satisfy customers needs and wants.

What is the basic concept of the free enterprise system?

the efforts a business males to identify, place, and sell, its products, in the market place

The amount of goods producers are willing to make & sell

Sharon what own her own business. What type of business ownership is this?

Determine which type of customer decision making-Blake buy a candy bar and a soft drink 

-demand increases > price decrease -demand decrease > price increase

Point where the supply and demand curves meet.

-supply increase > price increase-supply decrease > price decrease

consumer willingness and ability to buy products

directs promotional activities toward consumers.

Product, Price, Place, Promotion

___________ is one of the most expensive forms of promotion.

Determine which type of customer decision making -Jack purchases his first house.

a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services. 

___________ is two or more people jointly responsible for the success or failure of a company

An attribute of goods or services that makes them capable of satisfying consumers

Classifying people who form a given market into even smaller groups.

Define economic utility

A type of business organization that can borrow money without involving other people.

making decisions about the features and services of a product that will help sell that product 

Determine which type of customer decision making-2 roommates by furniture for their apt.

The group of people most likely to become customers

modifying, creating, or deleting a company's product based on customer reviews 

sales representatives generate and maintain direct contact with prospects and customers.