Advertising Techniques

Question 1

Why are pickles delicious?

Accepted Answer

A) Because I said so

Question 2

1. Which advertising technique uses famous people to sell a product or idea?

Accepted Answer

B) Celebrities

Question 3

12. What does the "Patriotism" technique claim about using a product?

Accepted Answer

B) You are representing your country positively

Question 4

11. Which technique uses scientific evidence or facts, such as charts, to persuade people to buy a product?

Accepted Answer

A) Statistics and Facts

Question 5

9. Which technique uses exaggeration to make a product seem more powerful or effective than it actually is?

Accepted Answer

D) Hyperbole

Question 6

7. Which advertising technique claims that everyone else is using the product, so you should too?

Accepted Answer

D) Bandwagon

Question 7

What is the best thing you can do to a cucumber?

Accepted Answer

Turn it into a pickle

Question 8

2. Which advertising technique tries to make people laugh to sell a product?

Accepted Answer

A) Humour

Question 9

5. Which advertising technique uses repetition to make a brand stay in a customer’s mind?

Accepted Answer

B) Repetition

Question 10

8. Which of the following is an example of the "Promotions" technique in advertising?

Accepted Answer

C) "Get a free toy with your purchase!"

Question 11

6. What is the goal of the "Heartstrings" technique in advertising?

Accepted Answer

A) To create an emotional response

Question 12

13. Which of the following is an example of a "Testimonial" in advertising?

Accepted Answer

A) A person saying, "This product helped me solve a big problem!"

Question 13

10. Which advertising technique uses regular, everyday people to show that the product is for people just like them?

Accepted Answer

C) Regular People

Question 14

4. What is the purpose of the "Fear" advertising technique?

Accepted Answer

B) To scare people into thinking of negative consequences if they don't buy

Question 15

3. Which technique shows an image of an ideal or perfect life as a result of using a product?

Accepted Answer

C) Ideal Life

Questions 15