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Marketing Flashcards | StudBud
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Marketing
Marketing
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#higher_education #business #marketing
Flashcards
16 cards
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Practice quiz
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Questions
16
Answers
1
Marketing functions are performed by producers, consumers, and a variety of marketing specialists.
False
True
2
Choose an extra one. The main motives for Travel and Toursim
Life
Physical
Cultural
Personal
3
What is related to “needs”?
Trip to Japan
Louis Vuitton bag
Food
Mercedes-benz 6.3 GLS
4
Services refers to tangible object
False
True
5
A good or service that doesn’t meet a consumer’s needs results in low customer value.
False
True
6
A transaction is marketing’s unit of measurement
True
False
7
Relationship marketing builds relationships with ___
distributors
all of the above
valued customers
dealers
8
Marketing plays an essential role in creating customer satisfaction.
False
True
9
According to the production concept profit builds through volume
False
True
10
Types of marketing. Which one is associated with fluctuating demand (seasonal)?
Remarketing
Synchromarketing
Demarketing
Simulational
11
Choose the extra one. Marketing Management Philosophies (concepts)
Marketing concept
Selling concept
Global concept
Production concept
12
Product refers to ___ object
physical
economical
intangible
moral
13
Types of marketing. Which one is associated with the emerging demand for goods?
Remarketing
Simulational
Conversions marketing
Developmental marketing
14
Marketing means “selling” or “advertising.”
False
True
15
Types of marketing. Which one is associated with a decrease in demand?
Counter-marketing
Developmental
Maintenance (Supporting)
Remarketing
16
What are core marketing concepts?
All of them
Products
Markets
Needs
