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E1 - Marketing Mix Flashcards | StudBud
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E1 - Marketing Mix
E1 - Marketing Mix
25 terms
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Review of the marketing mix
Flashcards
25 cards
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Practice quiz
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Host live
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Questions
25
Answers
1
Getting a selected product in the right place at the right time is called the _____ element
promotion
place
product
price
2
Call new neighbors to let them know about the health club's services
strategy
goal
tactic
3
The person that will tell others about your product
employee
brand manager
social media
customer evangelist
4
A goal can be evaluated to determine its
benefit
success
advantage
progress
5
A customer buys a magazine from the check-out aisle
product
price
place
promotion
6
A salesperson calls to set up a meeting with a customer
goal
tactic
strategy
7
Before customizing the marketing mix, marketers should
select the strategy
choose the vendors
pick the product
decide the price
8
A customer thinks the benefits outweigh the costs
promotion
place
product
price
9
The amount of money a firm asks in exchange for its products is called the ____ element
product
price
place
promotion
10
Introduce health-club services to the many new neighbors
tactic
strategy
goal
11
A flake cereal become a strawberry flake cereal
product
price
place
promotion
12
Finding a good balance between value and satisfaction for the customer
product
promotion
price
place
13
Sell 25 new health club memberships this year
tactic
strategy
goal
14
What goods, services, or ideas a business will offer its customers
price
product
promotion
place
15
A salesperson meets one-on-one with customers
goal
tactic
strategy
16
A combination of the four elements of marketing yields the
product
marketing concept
price
marketing mix
17
Getting a selected product in the right place at the right time
promotion
price
product
place
18
When marketers determine their tactics, they make sure their tactics
focus on their customers
support their marketing mix
bring in enough money
line up with their strategies
19
Offer modern fitness programs
price
promotion
product
place
20
A firm communicates a message to a customer
promotion
product
place
price
21
Customer sees the best solution
product
place
price
promotion
22
Your favorite class ever while at BHS!
Entrepreneurship
Entrepreneurship
Entrepreneurship
Entrepreneurship
23
Marketers know that obstacles to their plan might arise because
technology might improve
prices might increase
situations might change
competitors might move in
24
A customer orders a product online
place
promotion
product
price
25
Creating convenience for the customer
price
product
place
promotion