Promotion - Marketing

Paid communication like a TV Commercial during the Super Bowl on Fox Sports Network.

In print advertising, this is a business' symbol or logo

In print advertising, I am a photo or picture found in the ad.

The Chicago Tribune runs a feature article about the Schaumburg Boomers new stadium amenities.

In print advertising, small text or body providing an explanation in the ad.

Promotes the IMAGE of a company by establishing goodwill within the community.

A person's public expression of approval or support of a product or service.

Which print media advertisement has the shortest life span for an ad.

Paid fans are pulled from seats to shoot and score 3 pucks for a chance to win $50,000

Using your email database to communicate straight to your customer.

Free mention of a product in the media, positive or negative, lack of control over it.

To receive money back from purchasing an new iPhone from Best Buy

Promotional mix includes advertising, sales promotion, personal selling and _____________

A newsworthy story that provides information to answer questions such as who, what, where, why.

A business creating a favorable image and fostering goodwill by promoting a worthy cause.

In print advertising, this is the title of the ad

When buying your new Air Jordan's, you are asked to purchase the Air Jordan socks.

The use of banner ads, pop ads and sponsored links is a form of:

Kane County Cougars during breaks in the innings pass out sponsored items.

Coupons, rebates, samples, contests and sweepstakes are examples of:

Jonathan Toews of the Chicago Blackhawks, attends a hospital to meet with sick children

True or False: Publicity differs from advertising in that publicity is always true.

Adidas provides money to the NBA in exchange for ads in NBA stadiums during the playoffs

Best Buy is offering 25% off all Sony electronic equipment over the weekend

On the show, American Idol, the judges are seen drinking from Coca-Cola ups

After the Chicago Marathon you are given a bag of energy bars, energy drinks and deodorant.

The Chicago Cubs send a personalized email to their season ticket holders is a form of:

Short-term incentives to get consumers interested in buying products to stimulate sales.

The advertising tool utilizing the consumer to market a company's products

True or False: A celebrity endorser does have to use the product they are endorsing.