Master Esthetics Chapter 30

What is NOT a method of garnering publicity?

What are the four Ps (product, price, promotion, and place) also commonly known as?

What are bonus coupons and birthday specials example of?

What is a benefit of having an independent survey of existing clients?

What is NOT something that the plan should do?

What is a consumer?

What term refers to the strategies used to persuade others to purchase products and services?

what statement about newspaper advertising is correct?

What are the two important factors upon which a successful direct marketing campaign is based?

What does tracking the performance of products and services help you do?

what is the primary goal of any salon web site

what marketing strategy involves a one on one exchange with the customer?

What do you do when you identify benefits & features of a product and how the consumer benefits

an example of a private (non-governmental) agency that serves as a watchdog to protect them?

What is an example of paid advertising?

term refers to the distribution channel or method for delivering goods and services to clients

what helps you to alleviate challenges associated with maintaining a competitive business edge

What term refers to strategies focused on generating positive publicity for a business?

What term refers to any direct attempt to reach the consumer

Who governs the packaging and labeling of all food, drugs, and cosmetics?

What is a key marketing piece that lists all treatments and services available at your salon?

What is NOT a basic component of the promotion mix?

What is NOT something that you should use your personal computer for?

A broad business strategy for how ideas, goods, and services are bought and sold or exchanged

What must you do before you begin to develop your marketing plan?

what type of computer application is used to view the performance of sales promotions?

What is NOT an example of a place where salons commonly establish a social media presence?

what should every sales promotion focus on?

What is the MOST valuable assets in any business?

What is an example of a sales promotion?

What statement about television advertising is correct?

What is an example of an indirect cost of performing a service?