Unit 2 Review

Which of the following is a type of research method used in primary research?

Advertisers do this when they want to reach the largest television and radio audience possible

Directmail promos in your mail as well as flyers handed out near attractions are an ex. of this

The Orlando Magic Basketball team is also known as this....

These forms of sales promotions offer some type of price reduction or free merchandise

The difference between sports & entertainment can be found in consumer loyalty, product, and _

what type of promotion is this that focuses on promoting products from two or more companies?

is a branding strategy that combines two or more brands to increase customer loyalty and sales

___ is illegal and involves competitors conspiring to set the same prices

If you ride the Beast at King's Island and then buy a t-shirt or photo, you are purchasing ___

when film producers rent or sell directly to the customer, the practice is called this

An example of this type of promotion occurs when the backside of a ticket offers discounts etc.

Promotional packages for ___ may include licensing rights, stadium promotions, etc.

Resellers who buy goods, store them, and sell them in smaller quantities to retailers etc.

When movies, music and software are downloaded illegally, the consequences might be __

What shifted in the market segmentation when Tiger Woods began dominating the golfing world?

This type of decision involves how the goods or services are communicated to the consumer

If you purchased a pair of Nike shoes in a retail store, the shoes would be considered a _ good

When programs run in syndication, actors on the program get this every time the program airs

Develop, link and help are the three steps in establishing______

When a sponsor buys __, its name appears on the scoreboard, floorboards, rafters, etc.

These sports products are generated by the main sporting event

Which of the following is a disadvantages of mail and fax questionnaires?

Which of the following is part of the marketing mix?

When a company supports an event by providing money or other resources that are of value

___ is/are part of the management of the product life cycle

The E.T. ride sells toys, gifts, food, etc. by doing this they are doing this

Organizations spend lots of money to learn about this

This is the study of choices and decisions that affect making, distrib, and using goods & svcs

A ___ is a group of closely related products that are sold by a company

Type of promotional plan that uses different media to reach the target market

Theme parks are this type of entertainment

represents a product category and does not carry a company or brand name

q28

Two common pricing objectives involve increasing profits and improving ____

An example of a/an ___ strategy is to place logos on bedding, drinking glasses, and clothing

Which of the following pertains to a professional athlete?

Which of the following is a way to determine a promotional budget?

__ is money left to spend after necessary expenses are paid

__ is the promotion of a company in association with property

Since the formation of this org., new basketball stars such as Lisa Leslie & Swoopes have emrgd

If you download copyrighted music w/o paying for it, you are cheating the artist out of this

Products and entitlements are two examples of ___

An average royalty for a recording artist is ___

These games were first organized for WWII veterans with spinal cord-related injuries

Which of the following activities are associated with event marketing?

Which of the following is a component of promotion?

Which of the following are indirect channels of distribution?

Creating _ a combined action that occurs when one product promotes the growth of other products

Provides an opportunity to reach different parts of the consumer market