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Exam 1 Mass Comm and Society Flashcards | StudBud
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Exam 1 Mass Comm and Society
Exam 1 Mass Comm and Society
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1
This rock and roll deejay "tamed" rock and roll by only playing white artists
Marvin Gaye
Chuck Berry
Drake
Dick Clark
2
Emile Berliner invented the first flat spinning disk. What was the advantage of this invention?
The flat disks could be massed produced
Both of these options
None of these options
The flat disks could be labeled in the center
3
What is/are some examples of media as a Metaphor
Art and entertainment
Education and information
None of the above
All of the above
4
This black man became rock and rolls first drag queen and sex symbol for young white girls
Jerry Lee Lewis
Little Richard
Lil Nas X
Dick Clark
5
Communication is an example of culture
False
True
6
ASCAP, BMI, and SEAC are examples of music performance right organizations
False
True
7
What was wrong with the first sound recording machine?
It was stolen
It couldn't play back the sound
used flammable materials and frequently caught on fire
It became illegal
8
The record industry was negatively impacted by the arrival of the radio in the 1920s
False
True
9
Who was able to get the sound recording machine to work?
Alexander Hamilton
Edouard-Leon Scott de Martinville
Thomas Edison
Emile Berliner
10
The music industry loved the invention of MP3 files in the 1990s
True
False
11
This white performer has been called the "king of cover music"
Alan Freed
Dick Clark
Pat Boone
Ray Charles
12
What are the top three major music labels?
Universal, Sony, Independent labels
There is no top three it is actually run by independent labels
There is no big three music labels, artists control most of the industry
Universal, Sony, Warner
13
The idea of "selective exposure" in mass communication
Avoiding all popular media
Choosing in some way what media you use
The censorship of the Internet
The problem of digital media piracy
14
What artist rose to fame by using social media, especially TikTok, to promote his music?
Quavo
Post Malone
J. Cole
Lil Nas X (Montero Lamar Hill)
15
Which device are most digital games played on?
Tablet
Console
PC/Laptops
Mobile
16
Facebook's launch of the Metaverse was it's most successful creation ever
True
False
17
The Audiotape revolutionized sound recording by enabling sound editing and multitrack recording
False
True
18
"Sees technology as an independent force that appears out of nowhere and changes everything"
Deepfakes
Selective exposure
Technological determinism
People over the age of 70
19
The music industry is an example of an Oligopoly
True
False
20
This recorded music format currently generates the most money for the music industry
Streaming
CD's
Digital Downloads
Live Music
21
This artist married his teenaged cousin. Creating a bad look for rock and roll
Marvin Gaye
Elvis Presley
Jerry Lee Lewis
Alan Freed
22
In 1999 the music industry updated the CD format with two new formats, DVD Audio and Super Audio CD's. Which one won?
They both won
Super Audio CD
Neither format won- another unexpected format emerged
DVD Audio
23
Drugs and money were given to Deejays to promote certain songs on the radio. This is known as the Payola scandals
True
False
24
According to the First Amendment, in regards to the freedom of speech and the press, Congress shall...
Make no law
Take whatever measures necessary to prevent
Never be party too
Deploy the National Guard
25
Which of the following are apart of the three major gaming home consoles
Xbox, Atari, PlayStation
Nintendo, PlayStation, Xbox
Nintendo, Atari, PlayStation
Atari, Xbox, Nintendo
26
With what invention was the first time in history that communication surpassed the speed of transportation?
Radio
The sound machine
The telegraph
The Internet
27
In Detroit in the 1960s this record label had popular stars such as the Jackson 5, the Supremes, and Smokey Robinson.
Sony
Temptations
Motown
SESAC
28
A war on vinyl recoding disks in the late 40s and 50s resulted in a multi-song release record format
78 rpm disks
33 1/3 rpm 12-inch LP disks
45 rpm disks
Floppy Disks
29
CDs now outsell vinyl as the top physical recorded music format
False
True
30
Artists are not legally allowed to bypass label representation
False
True
31
The first black artist to make a bigger hit by covering a white artists song
Alan Freed
Little Richard
Don Gibson
Ray Charles
32
The Skyscraper Method is a model of culture that is used to show what is high culture and what is low culture
True
False
33
What do songwriters and publishers earn every time one of their songs is sold?
Mechanical royalties
ASCAP points
Performance royalties
Khol's cash
34
Rock and roll artists were shunned by the music industry because they pushed cultural and gender norms
False
True
35
A misheard song lyric is an example of?
Selective exposure
Not paying attention
misperception
A glitch in the Matrix
36
In the early 20th century, Waterloo, Iowa had an amusement park called "Electric Park"
False
True
37
When did the internet become a mass medium?
When Netflix went diskless
Html and the Web
The creation of SoundCloud
With the creation of email
38
This deejay popularized the term rock and roll and played original R&B songs by black artists on the radio
Chuck Berry
Ray Charles
Alan Freed
Smokey Robinson
39
Who was the defender of oral tradition when the written era of communication emerged?
Socrates; thought writing wouldn't last
Aristotle; refused to learn
Habermas; thought it was dumb even though he was a published author
Plato; thought writing was less challenging
40
The average digital gaming player is how old?
22
12
32
49
41
Attractive pieces of furniture were created to hide console audio equipment
True
False
42
In-game advertisements are illegal in digital games
True
False
43
One of the first games marked the beginning of the digital game industry
Minecraft
Frogger
Pong
Halo
44
What are the five steps of the critical process?
Sender, Description, Message, Analysis, and Evaluation
Sender, Message, Receiver, Decoding, Application
Description, Message, Interpretation, Application, and Engagement
Description, Analysis, Interpretation, Evaluation, and Engagement
45
A&R agents refuse to do the work of talent scouts who discover and develop new artists
True
False
46
This famous artist was inducted into the military during his music career in 1958.
Elvis Presley
Michael Jackson
Montero Lamar Hill
Jerry Lee Lewis
47
Culture can have many tendencies, both good and bad. One of these tendencies can immediately made culture good or bad.
False
True
48
Who launched ARPAnet in the 1960s?
the U.S. Defense Department
the United nations
Microsoft
Apple
49
This person was the first to develop mixing and scratching techniques that became essential to Hip-Hop
Smokey Robinson
Grandmaster Flash
Marvin Gaye
DJ Cool Herc