UNT Social Responsibility and Ethics in Marketing

An organization's culture often has more influence on marketing decisions than an individual's own values

A marketer can significantly improve a community's quality of life through:

Promotion can create ethical issues through:

A research method in which respondents answer a questionnaire via email or on a website

Product related ethical issues arise when marketers fail to:

The adoption of a strategic focus for fulfilling economic, legal, ethical & philanthropic social responsibilities

Synergistic use of org core competencies & resources to address key stakeholder's interests 2 achieve org & social goals

Monitoring social media for conversations and trends relative to your brand

Socially responsible activities can: (select all that apply)

The process of developing, collecting, analyzing & reporting insights used to solve a specific marketing problem

A situation that occurs as a result of a moral conflict that must be addressed

Marketers resolve ethical issues based on what they learned from their own background AND what they learn from others

Covering up defects that could cause harm 2 a consumer; withholding performance info that could impact purchase decision

Attempting to gain consumer interest with low priced product then switching to a more expensive product

Marketing research can help a firm (check all that apply)

Primary data is data that has been previously collected by someone other than the researcher for some other purpose

The promotion of environmentally& socially responsible products, practices & brand values

Primary data is developed or collected by the researcher specifically for the research project at hand

Unstructured, informal research that is undertaken to gain background info about the general nature of a problem

An organization's obligation to maximize its positive impact and minimize its negative impact on society

Formalized rules and standards that describe that the company expects of its employees

A set of moral principles that guide a company's marketing activities

Counterfeit products are widespread, especially in the areas of computer software, clothing and audio/ video products

It is acceptable for managers to punish those who report ethical misconduct

The shared beliefs, values, traditions and behaviors of an organization

Which one of these terms is not a type of research

In pricing, common ethical issues are:

Pricing products at exorbitant levels

Overcharging for purchase of larger package size of a product

The practice of linking products to a particular social cause on an ongoing or short-term basis

Being a good community citizen means avoiding harmful actions that could damage the community

People learn values and principles through (select all that apply)

Indicating that an advertised sale price is a reduction below the regular price when in fact that it not the case

Deceptive advertising or withholding important product information in a personal-selling situation