SEM 2 UNIT 2 TEST

Which is a factor that businesses often consider when selecting advertising agencies

Which of the following is an example of trade dress in the sport industry

The Federal Trademark Act of 1946 is commonly referred to as the

Which of the following is an example of coordinating promotional activitiest

The main characteristic of a full-service advertising agency is that it

One of the benefits to a business of using an advertising agency is that the

What should every sport organization do before registering a trademark

Sport/Event marketers use public-relations strategies to create and maintain

What keeps manufacturers from using the names and logos of other companies

Professional sport franchises’ marks are considered service marks because of

One reason why many businesses contract with advertising agencies is to obtain

The primary objective of developing sport/event public-relations strategies is to

An event organizer is most likely to receive grant or foundation funding if the event

A sponsorship agreement between a sport team and a local business should

When should sport/event organizers consider hiring a promotional agency

A guideline to follow when preparing promotional budgets is to keep them flexible b/c they are

Which of the following is a main reason that licensing programs exist

What is the main factor that marketers must consider when allocating funds to the promo budget

What portion of the license agreement specifies the exact begin and end dates of the contract?

A characteristic of a full-service advertising agency is that it contains a

Professional sport franchises' marks are considered service marks because of

Sport/Event organizations need to build positive relationships with the media because they have

What variable might increase attendance at a professional soccer game

A business coordinates its advertising, visual merchandising, and special events in order to

What do amateur sport organizations often solicit in order to be able to operate

Immediately following a meeting with a potential event sponsor, an event organizer should

The selection of an entertainer to endorse a product should be linked to the company's

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

What does trade dress protect

Which is an ex. of using a special event as a sales-promotion strategy to increase ticket sales