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Unit 3 Entrepreneurship
The T in SWOT stands for
A benefit of the marketing plan is
Unit 3 Entrepreneurship
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1
A benefit of the marketing plan is
making target markets unclear
giving direction to only those at the top
keeping track of progress
not having to set goals
2
The T in SWOT stands for
Technology
Thinking
Time
Threats
3
The W in SWOT stands for
Work
Weakness
World
Where
4
Psychographic segmentation takes into account:
age
lifestyles
race
gender
5
Geographic market segmentation would divide a market by all of the following except:
rural or urban
age and gender
city or suburbs
north or south
6
The S in SWOT stands for
Santa
Stealth
Strong
Strength
7
The O in SWOT stands for
nothing
Opportunity
One-on-one
occasion
8
All are parts of the Marketing Plan except
target market
financial plans
appendix
entrepreneurial discovery
9
What will studying help you do?
Reinforce what I already know.
Pass the test.
Make a better grade!
Learn the material.
10
When is your test?
Monday
Saturday
Friday!
Tomorrow!
11
There are _____ types of market segmentation.
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1
2
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