Marketing Concepts and Segmentation

Question 1

Which is NOT one of the Four P's?

Accepted Answer

People

Question 2

Which motive is based on logic?

Accepted Answer

Rational

Question 3

Which segmentation is based on lifestyle?

Accepted Answer

Psychographic

Question 4

Which segmentation uses census data?

Accepted Answer

Demographic

Question 5

How many letters in the English Alphabet?

Accepted Answer

26

Question 6

Which element is NOT part of the marketing concept?

Accepted Answer

Product design

Question 7

On July 20, 1969, Neil Armstrong became the first person in history to do what?

Accepted Answer

Walk on Moon

Question 8

Which buying decision involves no planning?

Accepted Answer

Impulse

Question 9

Who did the U.S. purchase the Louisiana Territory from?

Accepted Answer

France

Question 10

What is a target market?

Accepted Answer

Specific group

Question 11

What is the only planet in our solar system to rotate clockwise on its axis?

Accepted Answer

Venus

Question 12

Who is Barbie’s little sister?

Accepted Answer

Skipper

Question 13

Which is the correct spelling of this state?

Accepted Answer

Mississippi

Question 14

Which segmentation is based on location?

Accepted Answer

Geographic

Question 15

Relative to the internet, what does “URL” stand for?

Accepted Answer

Uniform Resource Locator

Question 16

Which motive is about social status?

Accepted Answer

Prestige

Question 17

Which country produces the most tea?

Accepted Answer

China

Question 18

What name is singer-actor Stefani Germanotta better known by?

Accepted Answer

Lady Gaga

Question 19

True or false: Marketing is only about advertising.

Accepted Answer

False

Question 20

Who is this?

Accepted Answer

Theodore Roosevelt

Questions 20