Stukent: Chapter 03 Quiz

Question 1

What does the acronym GCT stand for?

Accepted Answer

Goals, Content, Targeting

Question 2

A demographic group is likely to be interested in your product/service is your target audience.

Accepted Answer

True

Question 3

Which is NOT a sign of a raving fan?

Accepted Answer

None of these

Question 4

Business success on social media is how it connects with their audience on an authentic level.

Accepted Answer

True

Question 5

A good way to see which social media platform(s) a company should be on is to

Accepted Answer

See which platforms your competitors are on.

Question 6

Under Armour is spending over_dollars on digital/social media marketing.

Accepted Answer

235 million

Question 7

The best part about GoPro's social media content strategy is that most of the content

Accepted Answer

was generated by users (fans/customers)

Question 8

Its good habit to post 75% promotional content and 25% non-promotional content on social media.

Accepted Answer

False

Question 9

A shop wants a social media marketing strategy should begin on all social media platforms.

Accepted Answer

False

Question 10

Post frequency was listed as a social media marketing goal in this chapter

Accepted Answer

False

Questions 10