stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Winter 23 Comm Exam 2 Review Flashcards | StudBud
Explore
/
Winter 23 Comm Exam 2 Review
Winter 23 Comm Exam 2 Review
23 terms
·
StudBud Administration
·
83 plays
Imported from external platform
Flashcards
23 cards
F
Practice quiz
P
Host live
L
Questions
23
Answers
1
What is an episodic frame?
When the media covers an issue using statistics and trend data
When the media create short segments to briefly cover an issue
When the media covers an issue by highlighting specific examples
When the media covers an issue infrequently
2
What is an individuals’ frame?
A single analytical focus of one type, disregarding others
An approach to media content analysis that has been debunked since 1960
The manifest content of a mental image
A cluster of ideas that guide individuals’ processing of information
3
T or F: The following is a
soft news
headline:
President Biden to Meet with Emmanuel Macron
True
False
4
What does mediatization of politics refer to?
Any use of television in a campaign message
The tendency for politicians to give not just formal but informal messages
The salience of a certain political ideologies in media
How politics are subject to formats that are successful in media systems
5
What are the factors that Papacharissi uses to define incivility?
Gatekeeping and gaslighting
Lacking general politeness or decorum
Unnecessarily disrepectful tone toward the forum, its particulars or topics
Verbalize a threat to democrazy, assign stereotypes, threaten rights
6
T or F:
Issue obtrusiveness
refers to how
salient
a news issue is to an audience
True
False
7
What are five factors of newsworthiness?
Violence, sex, entertainment, personality, endorsement
Versatility, relevance, intrigue, the grotesque, importance
Geo proximity, cultural proximity, negativity, conflict, personalization
Interest, negativity, controversy, celebrity, game theory
8
Under a “market model” of politics, why might political parties sometimes favor having actors run for office?
They are known to provide a better service to the public
They are more likely to draw attention in the media environment
They are more relatable to the general public
They have greater economic resources at their discretion
9
What is "need for cognition"?
The desire to outperform others
The desire to make fast, automatic decisions
The need to expend greater effort in processing messages
The general motivation to engage in thorough information processing
10
What is polarization?
Diverging policy preferences among citizens
When individuals choose to consume messages they agree with
When people experience discomfort while consuming challenging information
Information that contains multiple viewpoints
11
According to the spiral of silence theory, why might someone with a minority view fail to speak out?
They feel uniformed politically
They fear social isolation
They have high need for cognition
According to the theory, people with minority views DO speak out
12
Which of these is
not
a Cialdini principle?
Commitment
Reciprocity
Relatability
Liking
13
Disinhibition
refers to when people feel less constrained by norms related to violence after watching violent media
True
False
14
What does need for orientation refer to?
The tendency to skim through a text to understand the gist
The general tendency to orient oneself within a physical space
The desire to correct one's vestibular discombobulation
How driven someone is to keep up with issues covered in the news
15
As proved by the catharsis theory, consuming violent media typically leads to a subsequent decrease in aggression
False
True
16
In the context of the spiral of silence, who is LEAST likely to speak out?
A person who thinks their views are ahead of the times
A college student who feels very strongly about a minority view
Someone who doesn't use social media
A person with a high level of communication apprehension
17
Commitments work best when they are:
Active, public, and voluntary
Enforced, thorough, and timely
Frequent, enforced, and public
Public, positive, and rewarding
18
When people have freedoms taken away (or are threatened with their freedoms being taken away), they experience:
Confirmation bias
Psychological reactance
General aggression
Motivated reasoning
19
According to political communication theory,
what is the BEST definition of gatekeeping?
The decisions journalists make about what stories to cover
When online influencers hold back valuable product information
When people consume only media they agree with
When TSwifters tell you that you're not a real Swiftie
20
Kate, a climate change denier, researches climate change and thinks her research confirms her views. She is experiencing
The hostile media effect
Psychological reactance
Unmotivated avoidance
Confirmation bias
21
What factors for credibility are involved in
sources
of persuasion?
Message, sender, receiver
Artes, scientia, veritas
Honesty, integrity, clout
Expertise, trustworthiness, attractiveness
22
What does salience refer to?
The correlative coefficient necessary to prove if a hypothesis is true
The level of disinformation contained in a media message
The potential for bias in a media message
The perceived importance and accessibility of a construct
23
What are the key characteristics in persuasive messages?
Scope, argument, and evidence
Definition, pervasiveness, and connectivity
Argument quality, two-sided messages, evidence type
Cultivation, elaboration, and self-selection
