Final exam

Pull strategies are geared towards trade distributors and retailers and used to promote brand

the reach is how many people are likely to be exposed to the advert

Which is not a type of interview

Fashion and trend forecasters work approx 18 months to 2 years ahead of the season

Self-motivated is a key skill in what 2 jobs?

Who is not a celebrity endorsement?

Self image

What is the crucial element of any advertising campaign

There is a difference between market research and marketing research

Promotion and PR have to have a very strong verbal and written skills

Baby boomers were born during

Which advertising medium of channel is fading out

Laggards are

Which Generation was affected by AIDS, recession, and escalating rates of divorce

The market research process involves gathering, analyzing and interpreting info, and data

You should research the company you are going to interview with

Changes in consumer attitudes and purchasing behavior are affected by

Which is not part of the promotional mix

PEST analysis ensures an organization is responsive to

CAD offers greater flexibility for experimentation without having to cut the cloth or waste $

Licensing is a arrangement where a brand company sells the right to use their name to another

Private brands has one name and one visual identity across the brands

Millennial are also known as ?

The term "Generation Jones" was coined by

Which is NOT one of Potter's five forces analysis

Brand identity is built on the following

Trademark gives a brand company exclusive rights over usage of the registered article

Marketing research is a vital component of both?

During the recession of 2008-2009 consumers cut back on discretionary spending

Micro marketing environment refers to all of the following BUT

Merchandiser typical work activities

Which is not a typical work activity of a retail buyer

Benefits of collaborations

Brand management which is NOT a key skills

Due to the trade tariffs on leather the cost of handbags will be going down