Which of the following is NOT an example of paid social media advertising?

blog post targeted at millennials

What is exact targeting?

Identifying only the people that will best help you achieve your goals

What is ‘lead time’?

The time between the start and completion of a specific campaign

What does it mean if content is ‘organic’?

It is free of charge whenever advertising it

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Stukent Chapter 9

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Questions 10

Answers

1
What is a benefit of Influencer marketing?
It is an investment that continually pays off
It makes the most money
It gives quick results
It’s very cheap
2
Which of the following is NOT an example of paid social media advertising?
blog post targeted at millennials
sponsored Instagram photo from a popular clothing company
Twitter trend promoted for a national event
promoted Facebook post from a business you follow
3
Immediate return on investment, exact targeting, and continual traction are all _____ of paid social media marketing.
Features
Elements
Benefits
None of these
4
All of the following are forms of social media advertising bidding EXCEPT
CPA (Cost per Conversion/Action)
CPC (Cost per Click)
CPL (Cost per Like)
CPM (Cost per Mile)
5
Which of these is NOT a reason people unfollow a brand on social media?
They use too many hashtags
The information is irrelevant
Too many ads
The use of jargon/slang doesn’t fit the brand
6
How much does does organic content cost?
$9.99 for each platform
It doesn't cost any money
Each platform has a different price
10% percent of a campaign budget
7
You could see quick, but not necessarily long-lasting results with a(n) _____ marketing campaign.
Traditional
Outdoor
Influencer
Digital
8
What is exact targeting?
A group that you target that only has females
Identifying only the people that will best help you achieve your goals
Targeting only 1 person
Choosing a random group of people and sharing content with them
9
What is ‘lead time’?
The time between the start and completion of a specific campaign
The time that you are creating a post
The time between you posting something and getting a return of investment
The time before you post content
10
What does it mean if content is ‘organic’?
It brings in the most revenue for the company
It is free of charge whenever advertising it
It cost a company money to advertise it
It is healthy for your viewer

Stukent Chapter 9 Flashcards | StudBud