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Sports Marketing II Objective 1 Flashcards | StudBud
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Sports Marketing II Objective 1
Sports Marketing II Objective 1
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Sports and Entertainment Marketing II Objective 1 Review.
Flashcards
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Questions
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Answers
1
Which of the following is the first step in a sponsorship presentation
Give event details
Create interest in your organization or event
Create interest in the sponsorship opportunity
Explain how the prospective sponsor can get involve
2
Who would an event marketer contact when seeking sponsorship for an upcoming auto race
Nonprofit organizations
Charitable organizations
Athletic competitors
Related businesses
3
Summarize and interpret vast amounts of numeric information?
Independent variables
Hypothetical samples
Research questionnaires
Descriptive statistics
4
When reviewing the level of affiliation between two variables, they are evaluating the
affirmation of data components
correlation of data components
sensitivity of data components
predictability of data components
5
Trade barriers likely to limit a sport-equipment manufacturer's ability to export its products
Trade agreements and industrialization
Quotas and tariffs
Trade agreements and industrialization
Globalization and embargoes
6
Why should sport/event marketers develop proof-of-performance packages for sponsors?
To explain the type of sport/event
To provide information about the facility
To list the important participants
To help sponsors justify the investment
7
Business randomly surveys 200 customers to learn their opinions, they are collecting
confidential marketing information
primary marketing information
scientific marketing information
technical marketing information
8
Bank of America is the only bank affiliated with your organization. This benefit is called
"ownership."
value in kind (VIK).
exclusivity
presenting sponsorship
9
Effective technique to use when giving an oral presentation, keep the presentation
on a complex level
free from detail
technically oriented
relatively simple
10
Reason seat licenses and premium seating are growing trends is because these practices are
sales policies
revenue sources
advertising methods
pricing strategies
11
What do athletes sometimes hire to help them organize charity tournaments?
Recruiters
Marketing firms
Agents
Sponsors
12
Which of the following is a characteristic of an effective marketing report:
Answers specific research questions
Contains names of contributing editors
Explains role of executive management
Provides industry review information
13
First step a business should take when collecting marketing information from its customers
develop a rating scale
determine the survey method
define research objectives
determine the survey method
14
Which of the following is a trend in the sport/event industry
Premium seating options are yielding less revenue for venues
Relationship marketing is becoming less important
Venues are evolving into entertainment centers
High level of media clutter fewer companies sponsors events
15
Useful marketing information that a business might obtain by analyzing a
customer
database:
Federal identification numbers for past customers
Total sales for each month of the previous year
Average customer is married, earns $50,000 a year
Expense involved in developing a customer database
16
Must coincide when using descriptive statistics in order to have normally distributed data:
Standard deviation, percentiles, pictorial representations
Mean,median, mode
Range,dispersion, confidence interval
Ordinal,nominal, binomial
17
When a league blocks the broadcast of a certain game
black out
right of publicity
injunction
antitrust violation
18
When professional athletes negotiate salaries as their union is engaging in a single unit
free agency
collective bargaining
labor resistance
competitive advantage
19
Research finds that most of its customers visit the business four times a week has identified
mean
range
median
mode
20
Company wants to market its product line of in-line skates to young males under the age of 35
Pro-football game
Olympic opening ceremony
Extreme-sporting event
Affinity-sporting event
21
Greatest challenge for companies when developing a plan to sell movies
in foreign countries
Lack of interest by foreign customers
Uncertainty about government policies
Language barrier in promotion
Cost of foreign monetary exchange
22
Unacceptable place to use an athlete's or celebrity's identity without his/her permission:
In a book
On the news
In a magazine
On your company's advertisements
23
The main portion of a marketing report that explains the research findings should include
data-collection procedures
summaries and recommendations
technical appendixes and indexes
supporting tables and graphs
24
Find sponsorship potential by researching the a company's sponsorship history and its
manufacturing methods
sponsorship objectives
financial policies
quantity standards
25
Ty hires Amanda to help him make business decisions, and to negotiate endorsement contracts
sponsor
publicist
mentor
agent
26
When negotiations between a players union and the owners organization cannot be reached players
go on strike
play for international leagues
become free agents.
ask for fan support
27
Which of the following is an unfair, anti-competitive trade practice
Trademark infringement
Sponsorship exclusivity
Employee strike
Loss prevention
28
Steph has completed a market-research project what type of data should she be in her report
Information about people not currently in the target market
All the information collected so management can decide
Information that is relevant to the marketing decisions
Information that applies to the companys current target
29
One of the main portions of a marketing report describes the research methods and the
industry review standards
technical terminology
data collection procedures
consulting expenses
30
Collect marketing information from customers in order to learn which products
meet specific design standards
earn the highest profits
sell best in certain locations
qualify for vendor discounts
31
An example of range
Consumers buy an average of five CDs per month
Half of all consumers buy more than five CDs per month
Most consumers buy four CDs per month
Consumers buy between three and seven CDs per month
32
Receives free skates from Nike as part of Nike's payment of its sponsorship fee.
value in kind (VIK).
exclusivity
exploitation.
relationship marketing
33
An activity that agents perform on behalf of the athletes they represent:
Team valuation services
Hall of fame endorsements
Team contract negotiations only
Various contract negotiations
34
NHL are becoming interested in the development of recreational sports for youths in order to
comply with local regulations
attract more fans
appeal to low-income individuals
encourage sedentary lifestyles
35
Effective method of presenting
complex
report findings and recommendations involves
scientific data
hand made graphics
informal outlines
computer software
36
Manufacturer decides to sell to businesses in another country, it should consider
trade restrictions
selling motives
cost of goods
profit margins
37
When writing a proposal for a sponsor, marketers should emphasize sponsorship value and
deadlines
liability
benefits
confidentiality
38
When writing marketing reports, researchers should make sure that they include a section about
regulations
qualifications
populations
limitations
39
When analyzing historical data in a data warehouse, which of the following is true of its data
The data are static
The data change as modifications are made to the database
Related data are grouped together in folders
Data maintain the uniqueness
40
You offer to name the pregame show"The Taco Bell Pregame Report." This benefit is called
sales and sampling opportunities
fund-raising opportunities
exclusivity
"ownership."
41
Copies of questionnaires, interview forms, often included in what part of a marketing report?
Summary
Appendix
Introduction
Analysis
42
One reason it is important to sell the venue is because the venue is part of the
facility
product
market
location
43
Companies sponsor events that have a good reputation and image. This is one way to enhance
sales and sampling opportunities
public relations
relationship marketing
exclusivity
44
Obtaining the right to name a sport or entertainment event is often one of the objectives of a
franchise arrangement
sponsorship
licensing agreement
affiliation
45
Which of the following is an example of a governing body in the sport industry:
Washington Nationals Baseball Team
Rahal Letterman Lanigan Racing
NCAA Men's Basketball Championship
International Olympic Committee
46
What should businesses try to achieve when manipulating data for information analysis?
Exploratory research
Accurate interpretation
Program development
Secondary information
47
What part of a marketing-research report would be mentioned briefly in an oral presentation?
Research methods
Relevant information
Pertinent data
Research findings
48
Which law makes restraining free trade and competition illegal?
The Sherman Antitrust Act
The Sports Broadcasting Act of 1961
The Lanham Act
The National Labor Relations Act
49
The best way to avoid buying counterfeit tickets to a game is to purchase them
at an online auction site
at official ticket outlets
from reputable scalpers
several months in advance
50
Research that is expressed as a mean, median, or mode, often referred to as the
graphic representation
predictability curve
central tendency
distribution share
51
Salaries,contracts, are often the issues that create conflicts between sports' leagues and
team owners
players' associations
individual managers
sponsoring organizations
52
Collect marketing information from
other sources
in order to find out what is happening in the
parent corporation
external environment
internal organization
research department
53
What type of sponsorship objective involves bartering for goods and services?
Activation
Cost avoidance
Revenue generation
Promotion