MK7040 Marketing in a Digital Age & CSR Tutorial 11

Question 1

“If we were here in 20 years, what do we want to have created or achieved?” is an example of a(n):

Accepted Answer

vision statement

Question 2

Lego's commitment to sustainability tend to focus on:

Accepted Answer

philanthropic responsibility

Question 3

The company well-known for CSR initiatives through its C.A.F.E. approach in ethical sourcing is:

Accepted Answer

Starbucks

Question 4

CSR has been seen as a _______ of companies if they exercise their responsibilities to protect the interests of society.

Accepted Answer

competitive advantage

Question 5

Business responsibility to and for society in broad terms (including environmental issues) refers to:

Accepted Answer

CSR

Question 6

A ________ aims to provide employees and stakeholders with clarity about the over-riding purpose of the organization.

Accepted Answer

mission statement

Question 7

Sustainability & carbon footprint is an increasingly important item on the corporate agenda worldwide. This refers to:

Accepted Answer

environmental initiatives

Question 8

Increasing corporate engagement on environmental & social goals has redefined the relation between business and:

Accepted Answer

society

Question 9

_____ maintains that businesses should be held responsible for the impact of their actions on society & the environment.

Accepted Answer

Corporate accountability

Question 10

Which view of CSR regard financial considerations as of secondary importance or a constraint?

Accepted Answer

shaper of society

Question 11

Going beyond profit-making, voluntary activities and social responsiveness is today the key to organizational:

Accepted Answer

sustainability

Question 12

Levi Strauss's commitment to sustainability tends to focus on:

Accepted Answer

employee responsibility

Questions 12