Key Concepts

What type of shot is used at the beginning of a TV programme/film?

What is the dominant ideology behind this poster?

Mediation is...

Reception Analysis theory suggests that an audience is...

All stereotypes are negative...

According to Roland Barthes an enigma is...

What type of audience is this media text aimed at?

Buffy the Vampire Slayer was an example of what....

Which of these defines the hypodermic needle theory?

Horizontal integration is a company that has control over production, distribution & exhibition

Codes and conventions can indicate a particular genre

Which theorist identified binary oppositions in narrative?

Chiaroscuro lighting is an example of...

The 'Jaws - blood on the beach' scene used what type of sound?

What is linear narrative?

The BBC is...

An oligopoly is...

A connotation of red is that it is a colour

Which theorist came up with narrative character roles?

What is semiotics?

What is a transgressive media text?

Stereotypes can be used as a shorthand by media producers to condense information 

What is hegemony?

Audience demographics are categorised by...

The music used in Psycho shower scene is...