Marketing Essentials Final Review

Classify the promotional activity:The newspaper runs an article about a new restaurant opening.

What’s trending is not important to marketers.    

Product, Place, Price andPromotion make up the 

There are 7 Functions of Marketing, which one deals with logistics?

Dividing the marketinto smaller groups of people who share specific needs and characteristics.

There are 7 functions of marketing, which one deals with how much to charge for a good/service?

There are 7 Functions of Marketing, which one deals with the retail market?

The study of consumers basedon lifestyle, attitudes, and their values that   shape it.

Researching the effectiveness of a printedadvertisement.

The combination of the fourbasic marketing strategies.    

The four P’s of marketing are known as themarketing mix. 

Money left after paying forbasic living necessities.    

Assembling parts to build a new product isadding value to the raw materialsthrough    

Classify the promotional activity:A Super Bowl commercial introduces a new product.

Money left in your check, after taking taxes out.

Placing positive information about a business,its products, or policies in    media.

Classify the promotional activity:A new product sample is mailed to your house with a coupon.

Walgreen’s having a drive-through window addsvalue to the pharmacy        servicesby providing 

There are 7 Functions of Marketing, which one deals with Market Research?

Generally applied to low-cost items given awayfree to customers as a condition of purchase.

Research that is designed to obtaininformation on how people feel about certain products.

Classify who these public relations activities are targeted to:Free gift with every purchase.

Classify the promotional activity:A sales associate helps youpick out a pair of pants.

There are 7 Functions of Marketing, which one deals with money to operate the business?

Those people who buy a product. 

Those people who actually use the product.

Products earned or given through contests, oras sweepstakes awards. 

Your hobby can be it’s own marketsegmentation. 

Nutritional information on packaging labels add value to food products by providing 

Tuition reimbursement is anexample of product promotion.    

To provide a service meansthere is no tangible item to hold in your hand.

Demographics has nothing to do with age.

Refers to any activitydesigned to create goodwill toward a business.

Focusing all marketing decisions on the specific group of people you want   to reach.

There are 7 functions of marketing, which one deals with advertising?

Segmenting the market basedon where people live. 

Classify who these public relations activities are targeted to:Waiters get meals half off.

Publicity is always free.

Statistics that describe apopulation in terms of personal characteristics. 

Marketing can be used toincrease demand for a product.    

Logistics and tracking products falls underthe Product Service Management Function. 

Take home pay.

A prewritten story about a company or eventthat is sent to the media.  

Concerned with the size, location, and make-up of the market for particular product or service.

The four foundations of marketing will only benefit you if you choose a marketing career.

There are 7 functions of marketing, which one deals with improving a product?

Paid form of promotion of ideas, goods, orservices by an identified sponsor.

Evaluating package design,product usage and acceptance in the market.

Classify who these public relations activities are targeted to:Trinity sponsors a Blood Drive.

A sweepstake requires skill to win.