Which of the below is not a concern of the place segment of the marketing mix?

all of these are aspects of place

A good way to see which social media platform a company should be on

see which platform your competitors are on

What makes up the marketing mix?

product, price, place & promotion

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SMM Chapters 1-3

21 termsStudBud Administration150 plays

Imported from external platform

Flashcards21 cardsFPractice quizPHost liveL

Questions 21

Answers

1
purchasing behavior, usage rates, loyalty status, benefits sought
behavioral segmentation
demographic segmentation
psychographic segmentation
geographic segmentation
2
activites, attitudes, personality traits
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
3
Who are the people who share similar needs and wants and are capable and willing to buy products?
target market
segmented market
market
mass market
4
What does GCT stand for?
goals/consistence/targeting
gifts/content/testing
goals/content/targeting
goals/content/testing
5
The best part of Go Pro's social media content strategy is
all of these
consists of funny names
generated by users (fans)
promotional
6
state, zip code, climate, region
psychographic segmentation
behavioral segmentation
geographic segmentation
demographic segmentation
7
Which of the below is not a concern of the place segment of the marketing mix?
all of these are aspects of place
the full distribution channel
how goods are transported
where inventory is kept
8
Under Armor is spending over $______ in digital and social media marketing
none
$500 million
$235 million
$1 billion
9
What is it called when marketers use a single marketing plan to reach all their customers?
target marketing
mass marketing
10
When markets are broken down into smaller groups by identifying them by shared needs
mass market identification
a marketing plan
market segmentation
market specialization
11
A good way to see which social media platform a company should be on
always start with Twitter
only those that support live video
see which platform your competitors are on
start with the big platforms first
12
What is the most important element of the marketing mix?
price
product
promotion
place
13
Which type of marketing approach applies to a homogeneous (similar) group of people?
specialized marketing
global marketing
target marketing
mass marketing
14
What is NOT a sign of a raving fan?
none of these
stands up for your brand on social media when bullies cause trouble
always share your content
strongest advocation
15
What makes up the marketing mix?
product, advertising, distribution & price
product, market segments, value & outlet
product variety, packaging, distribution & communication
product, price, place & promotion
16
What is defined as a way for businesses to interact with people?
social media marketing
online connecting
social media interactions
online networking
17
What is the first step in the 6-step process of a SMM plan?
create a content marketing plan
conduct a social media audit
create & improve social media accounts
create SMM objectives & goals
18
What does SEO stand for?
sales experience outline
sales evaluation overview
search engine optimization
search economic opportunities
19
What was the first social media network?
Google
Linkedin
Facebook
My Space
20
Which of the following most closely represents the % of marketing executives who use social media?
over 70%
over 10%
over 90%
over 50%
21
occupation, age, education level, ethnicity
geographic segmentation
demographic segmentation
behavioral segmentation
psychographic segmentation

SMM Chapters 1-3 Flashcards | StudBud

SMM Chapters 1-3

21 termsStudBud Administration150 plays

Imported from external platform

Flashcards21 cardsFPractice quizPHost liveL

Questions 21

Answers

1
purchasing behavior, usage rates, loyalty status, benefits sought
behavioral segmentation
demographic segmentation
psychographic segmentation
geographic segmentation
2
activites, attitudes, personality traits
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
3
Who are the people who share similar needs and wants and are capable and willing to buy products?
target market
segmented market
market
mass market
4
What does GCT stand for?
goals/consistence/targeting
gifts/content/testing
goals/content/targeting
goals/content/testing
5
The best part of Go Pro's social media content strategy is
all of these
consists of funny names
generated by users (fans)
promotional
6
state, zip code, climate, region
psychographic segmentation
behavioral segmentation
geographic segmentation
demographic segmentation
7
Which of the below is not a concern of the place segment of the marketing mix?
all of these are aspects of place
the full distribution channel
how goods are transported
where inventory is kept
8
Under Armor is spending over $______ in digital and social media marketing
none
$500 million
$235 million
$1 billion
9
What is it called when marketers use a single marketing plan to reach all their customers?
target marketing
mass marketing
10
When markets are broken down into smaller groups by identifying them by shared needs
mass market identification
a marketing plan
market segmentation
market specialization
11
A good way to see which social media platform a company should be on
always start with Twitter
only those that support live video
see which platform your competitors are on
start with the big platforms first
12
What is the most important element of the marketing mix?
price
product
promotion
place
13
Which type of marketing approach applies to a homogeneous (similar) group of people?
specialized marketing
global marketing
target marketing
mass marketing
14
What is NOT a sign of a raving fan?
none of these
stands up for your brand on social media when bullies cause trouble
always share your content
strongest advocation
15
What makes up the marketing mix?
product, advertising, distribution & price
product, market segments, value & outlet
product variety, packaging, distribution & communication
product, price, place & promotion
16
What is defined as a way for businesses to interact with people?
social media marketing
online connecting
social media interactions
online networking
17
What is the first step in the 6-step process of a SMM plan?
create a content marketing plan
conduct a social media audit
create & improve social media accounts
create SMM objectives & goals
18
What does SEO stand for?
sales experience outline
sales evaluation overview
search engine optimization
search economic opportunities
19
What was the first social media network?
Google
Linkedin
Facebook
My Space
20
Which of the following most closely represents the % of marketing executives who use social media?
over 70%
over 10%
over 90%
over 50%
21
occupation, age, education level, ethnicity
geographic segmentation
demographic segmentation
behavioral segmentation
psychographic segmentation