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Sales Promotion/Advertising Flashcards | StudBud
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Sales Promotion/Advertising
Sales Promotion/Advertising
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#Marketing #advertising # sales #promotion
Flashcards
13 cards
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Questions
13
Answers
1
Why is it important to learn about advertisements?
It is not important - this is boring and not useful
So we can learn to make effective advertisements too
So we know what we are buying
So we don't easily get persuaded to buy things
2
Certificate that entitles the buyer to a price reduction on a product or service
coupon
rebate
premium
3
What are two purposes of sales promotion?
Persuasion of customer to buy product
To share secretes among products and services
Boost sales of the product or services
Sharing of information on a product
4
Advertising is...
30 second videos on the TV
A tool used to get you to do, buy or think something
A program used to search the internet
A tool used to fix computers
5
Advertising creativity is associated with which of the following concepts?
Fresh, new ideas
Attention-grabbing & memorable events
A new way of thinking
All of the above
6
What is Marketing Mix?
Good or services that can be bought or sold
The assigned value of a product or service
How and to whom a product is marketed
Actions/ tactics used to promote its product in the market.
7
A type of promotion that aims to persuade consumers to buy a good or service.
Comparative Advertising
Competitive Advertising
Product Advertising
National Advertising
8
Which of the following is
not
an example of sales promotion?
point-of-sale display
money-off coupons
personal selling
BOGOF
9
What is a consumer?
Someone who makes products and services
Someone who eats a lot
Someone who buys and uses products and services
Someone who sells products and services
10
The part of an advertisement that attracts readers and sometimes shows the product in use.
Identification
Copy
Optical Center
Illustration
11
True or False: Advertisements only come in the form of newspapers, television ads and brochures
True
False
12
Why do companies use advertisement
s?
To make more money
To impress their friends
To keep their consumers happy
To encourage people to buy their product
13
Is this advertising or sales promotion?
Sales promotion
Advertising
