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E-Commerce & Virtual Marketing Flashcards | StudBud
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E-Commerce & Virtual Marketing
E-Commerce & Virtual Marketing
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The unit review for E-Commerce and Virtual Marketing.
Flashcards
37 cards
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Practice quiz
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Questions
37
Answers
1
Amazon uses this to determine products that customers are likely to purchase in the future:
Psychics
Industrial Analytics
Predictive Analytics
Fortune Tellers
2
This is the study of available data to evaluate and improve marketing activities.
Virtual Analytics
Agricultural Analytics
Marketing Analytics
Industrial Analytics
3
This entrepreneur is credited with creating the FIRST personal computer marketed to consumers.
Steve Jobs
Mark Zuckerberg
Steve Wozniak
Jack Dorsey
4
This is a new financial product that was developed because of technology and the internet?
gold
euros
bonds
bitcoins
5
This is an ad looks like an operating system message.
pop-up ad
priority placement
trick banner
web sponsorship
6
Viral marketing can utilize social networking sites such as Facebook, Instagram, and YouTube.
True
False
7
A ___________ business completes its activities by relying on a retail store and/or buildings.
brick-and-mortar
click-only
brick-and-click
good
8
This was the first real Personal Computer marketed to consumers, 200 were produced in a garage.
HP 100
Macintosh
Apple I
TRS 80
9
A _____ business completes its activities with the use of traditional retail and the internet.
brick-and-mortar
brick-and-click
click-only
good
10
Business ____ are regularly updated on-line journals
Blogs
Status
Spread Sheets
Graphs
11
This is the completion of marketing activities using the computer & internet technologies:
consumer advertising
virtual marketing
industrial marketing
industrial distribution
12
Which of the following is the BEST example of a click-only business?
Wal-Mart
Barnes & Noble
Amazon.com
Dollar General
13
Consumers are MORE satisfied with shopping on-line than they are with shopping in stores.
False
True
14
The majority of the world’s online growth is coming from:
Europe
Developing Countries
The United States
North America
15
This entrepreneur founded Amazon.com in 1994.
Jeff Bezos
Larry Page
Jack Dorsey
Pierre Omidyar
16
This entrepreneur is the founder, chairman and chief executive officer of Facebook.
Bill Gates
Mark Zuckerberg
Steve Jobs
Steve Wozniak
17
The internet was first used in the 1950's as a research and ________ tool.
study
military
industrial
savings
18
Which of the following features are likely to increase online purchasing?
all of the above will increase purchasing
close-up images of products
free shipping
consumer product reviews
19
CEO of Snapchat, the company he co-founded in 2011. He is youngest billionaire in the world.
Steve Wozniak
Paul Allen
Evan Spiegel
Bill Gates
20
Businesses can also use the internet for which of the following:
To receive feedback about products the customer purchased.
To gather information about customers.
All of the above are possible uses of the internet.
By allowing salespeople to access inventory records.
21
A local bank might support a website that helps consumers understand installment credit.
web sponsorship
pop-up ad
rich media
pop-up ad
22
Search engines allow companies to pay to have their website appear at the top of search lists:
pop-up ad
rich media
priority placement
web sponsorship
23
This entrepreneur co-founded Twitter in 2006:
Jeff Bezos
Larry Page
Pierre Omidyar
Jack Dorsey
24
Which of the following is NOT a disadvantage of e-commerce?
It can be difficult to predict demand.
It can be difficult and inconvenient to return purchases.
Customers might not know exactly what they are getting.
There is increased personal interaction from the business.
25
Approximately _______ of the world's population has internet access.
55%
40%
25%
15%
26
Which of the following statements best describes the future of online shopping?
All of the above describes the future of online shopping.
Current online shoppers will continue to increase their spending.
The number of online shoppers is expected to increase significantly.
Online shopping will become easier and more efficient with faster delivery.
27
Businesses can use the internet to improve communication in which of the following ways?
using webinars for training employees
scheduling face-to-face meetings
distributing products efficiently
sending more business letters
28
This entrepreneur founded e-bay in 1995.
Jack Dorsey
Larry Page
Bill Gates
Pierre Omidyar
29
This is an advertisement that opens in a new window when a web page is being viewed.
priority placement ad
web sponsorship ad
rich media ad
pop-up ad
30
This did not begin until 1991 with the introduction of the World Wide Web:
advertising
e-commerce
marketing
distribution
31
A _________ business completes almost all of its activities online.
brick-and-click
good
click-only
brick-and-mortar
32
Which of the following is NOT an advantage of e-commerce?
development of new products such as e-readers
instant communication with computers and wireless devices
open for business 365 days a year, 24 hours a day
it is more difficult to enter new markets
33
Successful viral marketing depends on a high pass-along rate from person to person.
False
True
34
Fewer and fewer companies are using the Internet for advertising.
False
True
35
Amazon has established these around the U. S. to fill customer orders as soon as possible.
product fulfillment center
brick and mortar retail stores
industrial wholesale factories
wholesale distribution factories
36
This is a marketing strategy that encourages people to pass along a marketing message:
consumer marketing
viral marketing
business marketing
industrial marketing
37
Virtual marketing can utilize ____ networking sites
Social
Business
Personal
Problem