Mart112 Week 7

Consumer, Business and Government are the three main types of ________

Relationship selling is...

The difference between the benefits the customer gains from owning a product and the costs.

The right to use a firm's business model and brand for a prescribed period of time is....

The fewer substitutes a product has ______________

_________ processing activity is devoted to a particular stimulus

The more substitutes a product has, the more ______ a products price becomes

If a price is inelastic... increasing the price will _______________

Fixed and variable costs and business objectives are...

External influencers of cost are...

Pick a topic which does not link to the importance of Employee Engagement

The lowest realised price that a seller can accept...

Specific goals assigned to a salesperson or team are a form of...

__is a function and a set of processes for creating,communicating and delivering value

The cost of making ‘one more’ is an example of...

_Involves a consumer’s judgment by regarding the worth and desirability of a product or service

_______ is the process by which individuals select, organize and interpret information

developing automatic responses to a situation built up through repeated exposure is example of:

Generate a lot of income and may not require a lot of investment. ‘Milk’ them.

The accrual of value related directly to the brand, A function of customer knowledge is ...

Change in 1 variable – leads to change in another is an example of...

"a mode of living that is identified by how people spend their time and resources"

__refers to is information about products and services, conveyed on an informal basis

An example of _____ is Benefits on some attributes may not compensate for shortfalls on others

What is not an example of Customer Segmentation?

Which one of these aspects is not considered when setting a price for your product?

Company, Suppliers and Competitors are examples of the:

Personal selling is ______________________...

The cost (sacrifice) incurred by choosing one option over an alternative is an example of?

Advertisements try to break through the clutter because of...