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SEM Unit 5
SEM Unit 5
34 terms
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The Marketing Plan
Flashcards
34 cards
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Practice quiz
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Host live
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Questions
34
Answers
1
Lack of resources is an example of what?
Threat
Weakness
Opportunity
Strength
2
indicates the current value of the company
Situation Analysis
Budget
Income Statement
Balance Sheet
3
What refers to the process of putting the marketing plan into action?
Mergers
Financing
Implementation
Association
4
written stmt capturing an organization’s purpose, customer orientation & business philosophy
Strengths
Mission Statement
Opportunities
Weaknesses
5
written document that provides direction for the mkt activities for a specific period of time
Balance Sheet
Marketing Plan
Income Statement
Budget
6
A record of profit and loss
Situation Analysis
Balance Sheet
Income Statement
Budget
7
Qualities that give a business a competitive disadvantage
Mission Statement
Weaknesses
Opportunities
Strengths
8
What's part of the marketing plan?
financing
all of them
promotional strategy
pricing
9
Strong brand names is an example of what?
Weakness
Threat
Strength
Opportunity
10
Emergence of new substitute products is an example of what?
Weakness
Opportunity
Threat
Strength
11
A strong, recognizable brand name is considered to be an organizationalopportunity.
True
False
12
Projecting overall annual revenue for an organization is a function of which key part?
Distribution
Product planning
Financing
Sales
13
The majority of marketing strategies are founded on the basis of the missionstatement content
False
True
14
What's part of the marketing plan?
Distribution strategy
all of them
Product planning
Marketing-information management
15
____ refers to the process of putting the marketing plan into action.
An action strategy
Activation
Implementation
Integration
16
Arrival of new technologies is an example of what?
Strength
Weakness
Threat
Opportunity
17
What should a mission statement address?
Who are our current customers?
How do we currently meet the needs of our customers?
What business are we currently in?
What is the scope of our market?
18
What Should explain why your organization exists and what it hopes to achieve
Financing
Distribution
Product plan
Mission statement
19
The forecast predicts the cost of expenses and anticipated revenue.
False
True
20
Determining efficient means of getting an organization’s products and services to customers
Pricing
Financing
Product planning
Distribution
21
Info that matches the firm's resources & capabilities to its competitive environment
Situation Analysis
Budget
Balance Sheet
Income Statement
22
details the financial impact of each part of the marketing plan
Situation Analysis
Balance Sheet
Income Statement
Budget
23
What is NOT included in the financial portion of the marketing plan?
Budget
Distribution Services
Balance Statement
Income Statement
24
Events that could facilitate company profit and growth
Mission Statement
Weaknesses
Opportunities
Strengths
25
What's part of the marketing plan?
sales
all of them
the future
execution strategy
26
What is the implementation stage of an effective marketing plan?
Refers to the process of putting the mkt plan into action
Communicates goals, objectives & strategies to its employees
Prepared to be included as part of a complete business plan
27
To be effective, an organization’s goals and objectives must be
short-term
complex
measurable
long-term
28
Why is a marketing plan important?
It makes it complex
It communicates the goals, objectives, and strategies
It helps build a strong brand name
It will record the profits and losses
29
What event, product, or service will be marketed
marketing services
product selection
product planning
target market
30
Lack of patent protection or copyrights could be viewed as organizationalweaknesses.
False
True
31
Which of the following is NOT a component of the Situation Analysis?
Weakness
Setting
Opportunity
Threat
32
Events that could have a negative impact on the company
Strengths
Weaknesses
Threats
Opportunities
33
Resources and capabilities that can be used as a basis for developing a competitive advantage
Mission Statement
Strengths
Opportunities
Weaknesses
34
Marketing plan is not important for businesses within the sports &entertainment industry
True
False
