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Cambridge Technicals - Digital Media - Unit 6 - Revision Quiz Flashcards | StudBud
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Cambridge Technicals - Digital Media - Unit 6 - Revision Quiz
Cambridge Technicals - Digital Media - Unit 6 - Revision Quiz
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Revision for the Cambridge Technicals Digital Media Unit 6 exam on Social Media & Globalisation.
Flashcards
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Questions
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Answers
1
Which theory describes how Internet distribution has has allowed niche products to outsell mass audience products.
Crowdfunding
Wikinomics
Global Reach
Long Tail
2
Who described the Wikinomics theory?
Marwaha
McLuhan
Tapscott & Williams
Cohen
3
Which of the following values are at the top of Maslow’s hierarchy?
Self Actualisation
Safety
Esteem
Love/Belonging
4
Airing grievances about your workplace on social media can only result in a warning.
True
False
5
Who’s hierarchy referred to the need for meaningful relationships?
Rheingold
Anderson
McLuhan
Maslow
6
Trolling is legal due to the laws on free speech.
False
True
7
Checking ones own posts on social media to remove any harmful or offensive content.
User Generated Content
Freedom of Speech
Self Regulation
Regulatory Bodies
8
Online meeting spaces where people can discuss topics, ideas and ways to achieve collaboration.
Electronic Agora
Web 2.0
Utopia
Global Village
9
Aggregation can't be used for what?
Creating Trends
Consolidating Messages
Tracking Connections
Searching Multiple Social Networks
10
Online social networking and microblogging service that enables users to send and read short limited character messages.
Facebook
YouTube
Instagram
Twitter
11
Who do IPSO regulate?
Computer Games
Television & Film
Radio
Newspapers
12
This theory suggests that niche products can now be sold in large quantities due to an online market.
Social TV
Long Tail
Wikinomics
Web Technologies
13
Tapscott and Williams suggest that online technologies have changes the way media products are produced and distributed.
Wikinomics
Web Technologies
Long Tail
Social TV
14
Viral marketing is _________
Just For Fun
Risky
Boring
Predictable
15
In the film industry, what would be the tail when considering long tail theory?
Netflix
Amazon Prime
High Street Shops
Cinema
16
What is the role of the ISP?
Provide access to the internet
Regulate media online
Distribute online content
Protect personal data
17
Crowdfunding is the only way of financing independent projects.
False
True
18
Big conglomerates such as Disney a have subsidiaries in many countries which encourages Globalisation.
True
False
19
Social Media is a tool that can be used to not only crowdsource staff but generate ideas too.
False
True
20
What does Libel mean?
Damaging someones reputation
Defamatory statement in permanant form
Technology eroding society
Proliferation or sudden increase
21
The practice of gaining collaborators for a project or idea.
Crowdsourcing
Crowdfunding
22
Crowdsourcing is gaining staff or ____________ for a project or idea.
Prosumers
Professionals
Amateurs
Collaborators
23
Which of the following is NOT part of the theory of Wikinomics?
Acting Globally
Cultural Censorship
Peering
Sharing
24
Who stated that watching TV is increasingly integrated with social networking?
McLuhan
Marwaha
Cohen
Tapscott & Williams
25
When famous people or social media influencers have a large impact online.
Media Influence
Americanisation
Media Exposure
Celebrity Culture
26
Who is the government approved regulator of TV, Radio and Video on Demand services?
RAJAR
BARB
OFCOM
BBC
27
The way in which a product has the potential to reach a global audience owing to new methods of distribution.
Global Village
Global Reach
Imperialism
Multiculturalism
28
Trending is when a social media tool flags the most popular hashtags and fastest moving content.
True
False
29
If memes are done correctly what can they create?
Campaign Success
Brand Awareness
Time Wasting
Higher Search Results
30
Which of these developments allowed the internet to be used in an inappropriate manner?
Web 2.0
Electronic Agora
UGC
Global Village
31
When was term Web 2.0 first used?
2004
2010
2008
2006
32
Services that allow users to select and watch audio/visual content whenever they choose.
Stream
Channels
User Generated Content
Video On Demand
33
A community or society possessing highly desirable or near perfect qualities.
Multiculturalism
Utopia
Imperialism
Global Village
34
What must a parody account ensure on most platforms?
Restrict number of followers
Announce they're a parody
Credit the official account
Limit the number of posts
35
In North Korea, who owns the media?
Public
News Corp
Government
Democratic Party
36
What is referred as the oil of the digital area?
Control
Data
Status
Social Networks
37
Qualitative data is numbers, quantities and values.
True
False
38
In which scenario is the DPA is not valid?
National security
Applying for a job
Registering for social media
Domestic purposes
39
Amanda Todd was stalked and blackmailed on which social media platform?
Instagram
Ask.fm
Facebook
Snapchat
40
Virtual communities show our ability to act independently and have free choice through our online communication.
False
True
41
Expressing your own offensive or harmful views and ideas publicly.
Regulation
Free Speech
Accusation
Hate Speech
42
Globalisation can be defined as a way of connecting which three concepts?
Ideas, Content, People
Social TV, Second Screening, Prosumers
Globalisation, Global Reach, Global Village
Sharing, Openness, Peering
43
Memes are supposed to be clever, memorable, easily communicated and contagious.
True
False
44
Which of the following made social tv history with 645,000 tweets during the first episode?
Pretty Little Liars
The Mandolorian
Game of Thrones
X Factor
45
When one country imposes their culture on another, creating a one way flow of media.
Imperialism
Multiculturalism
Proliferation
Aggregation
46
What is Imperialism?
An ideal or near perfect society
Bad guy from Star Wars
Proliferation of social media
Countries imposing cultural views on others
