SIM Session 4 Flashcards

1

What does Social Proof mean?

2

Social Media then offers cheap solutions to promote the branded content and the branded forms of entertainment

3

What is Branded entertainment?

4

The Dual Nature of Branding refers to authenticity and deception

5

What does "Meaning-Making in Consumer Culture" mean?

6

A product can be easily copied by other players in a market, but a brand will always be unique

7

Online communities are groups of people who interact and form relationships around a common interest

8

Audiences listen; communities participate

9

What does Proactive Engagement mean?

10

Web series allow brands to steadily raise awareness through stories that share their values

SIM Session 4