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Marketing Exam Part 1 Flashcards | StudBud
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Marketing Exam Part 1
Marketing Exam Part 1
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Answers
1
We know we are being treated fairly when we
get our way and receive the outcomes we want
are being treated the way we deserve to be treated
are being treated better than others
feel happy and satisfied with others' decisions
2
If you cannot take the blame for mistakes, then
you will never be successful
you cannot take the credit for your successes
your friends will likely take the blame for you
it will be difficult to graduate
3
Businesses must keep in mind that word-of-mouth promotion can be
inconsequential
avoided
negative
bought
4
What do individuals often identify when assess their personal strengths and weaknesses?
interests
risks
careers
benefits
5
A disadvantage of problem-solving in groups is that it
takes more time
hinders communication
decreases conformity
decreases risk-taking
6
Often, people can creatively resolve conflict by
brainstorming
mediating
deciding
debating
7
It is considered unethical for an employee to spread malicious gossip about a coworker since
it may earn the person a promotion
it may make the person uncomfortable
it may damage the person's reputation
it may affect the person's social life
8
Which of the following should you be sure to do when taking notes?
use correct spelling and grammar
write in complete sentences
try to write down everything the teacher says
write as legibly as possible
9
What type of communication style is usually most appropriate to use when evaluating employees?
casual
routine
instructional
formal
10
Which of the following is a way that local zoning laws affect businesses?
prohibit price discrimination
restrict placement of billboards
limit creation of monopolies
require labels on products
11
Every channel of distribution begins with the _________ and ends with the user or consumer.
intermediary
producer
retialier
agent
12
When demand for a product increases, usually production increases. What may occur to the price?
the price will increase
the price will remain constant
the price decreases
the price is not affected
13
When the owner of Bonnie's Birds realizes she cannot completely protect her business from fire,
she should prevent the risk.
she should transfer the risk.
she should retain the risk.
she should avoid the risk.
14
A car dealership purchases new cars from a Ford factory and then sells them to customers.
The dealership is a importer
The dealership is a distributor
The dealership is a trader
The dealership is a manufacturer
15
An important factor in effective verbal communication is
enunciating rapidly
developing mannerisms
reading from a script
having a pleasant voice
16
A characteristic of simple memorandums written by business employees is that they usually are
intended for an internal audience
intended for the board of directors
intended for a group of suppliers
intended for a planning committee
17
Which is a true statement about channel-member relationships in the supply chain?
wholesalers set slotting fees to reduce horizontal conflict
conflict can be reduced by focusing on customer satisfaction
tech makes interactions among channel members unnecessary
producers usually have the most negotiation power
18
How does innovation support a business' long-term survival?
by enabling a business to cut costs
by making it impossible to predict what's coming next
by giving a business a competitive edge
by decreasing organizational conflict
19
Which of the following is an example of voluntary debtor-creditor relationship?
requiring specific information
obtaining a loan from a bank
owing punitive damages
receiving a monetary gift
20
Which business activity should be used to inform potential customers about new items for sale?
production
financial analysis
marketing
strategic management
21
Policies that helps employees deal with customers in the same way have the main purpose of the
fair treatment of customers
smooth operation of the business
reduction of expenses
satisfaction of customers' wants
22
Some natural resources are plentiful but are expensive and difficult to
sell
use
obtain
conserve
23
How does implementing an electronic data interchange (EDI) system benefit the business?
improves the speed and accuracy of information flow
trading corps can establish linear distribution strategies
duplicates the data entry process within a supply chain
increases the use of artificial intelligence systems
24
Once a coach has helped someone establish an improvement plan, it is important for the coach to
give harsh feedback to the coachee
give monetary rewards to the coachee
set goals for the coachee
track the coachee's progress
25
What action should take Daniel since he is feeling overwhelmed about his stressful job?
create an employee survey for his coworkers
talk through the situation with a friend or coworker
take on a greater amount of work
skip work often so that he has time to relax
26
Union and management officials meeting to determine terms & conditions for employees is called
picketing
striking
corporate campaigning
collective bargaining
