MARC 100 Final Review

Man lights fire to 50-foot Christmas tree at Fox News Headquarters in NYC. Which news values make this story newsworthy?

Stories about ordinary people who accomplish extraordinary things appear regularly. Why?

__?__ is the primary task/role in most public relations positions.

The 2-3 most important things you want your audience to hear and remember are:

The element before the lead in a news release telling the reader where and when the news is coming from:

A UWRF student who joins his grandmother to go skydiving for her 100th birthday...Newsworthy? Yes. Why?

Short paragraph offering a quick overview, acting as an “about us” statement is a ________.

The terms for successfully getting your story told through the media.

It's a good idea to know everything about a reporter's personal life and put those details in the intro to your pitch.

News value that humanizes intriguing people, taking a deep dive “behind-the-scenes” look at their life:

Media relations and public relations are the same thing.

True or False: PR professionals are members of the mass media.

The news value of _?_ causes events or happenings to make news because they've occurred nearby.

__?__ and __?__ are two techniques PR professionals use to proactively generate publicity.

What proactive technique?American Kennel Club asks Americans for fave dog breeds.Sends results to media before big show.

When approaching members of the media with a story idea or pitch, it’s important to know their:

The writing technique that prioritizes content from most to least important is?

Name one month of the year that is written out, rather than abbreviated according to AP Style.

True or False: PR professionals use product demonstrations to proactively generate news.

Personalized and persuasive communication to a specific member of the media is called a...

A gathering of thousands to show opposition against police brutality is an example of what proactive PR technique?

You're the PR mgr for a video game company releasing a new game in June. To whom do you pitch interview with developers?

Group w/the greatest potential to move your organization closest to its goals and objectives?

These types of grammatical terms should not be utilized in news releases.

Which of the following news values would make the addition of a new outlet mall to the River Falls area newsworthy?

What is the primary way public relations professionals communicate with the media?

Members of the media and public relations professionals have the same jobs.

A __?__ is a quick-reference guide containing stats, short facts, infographics or figures.

Name proactive technique: Jason Bateman's PR guru lands "Today Show" spot regarding release of "Ozark" final episodes.

Process of building relationships and telling your organization’s story through the media:

Correct the AP Style error: Erica went to the movie the "Greatest Showman" 3 times.

Which type of media is considered "new" media?

Supplemental written tool used to offer a historic to current look at an organization, as well as what it stands for.

An opening paragraph to a news release that captures the most important info.:

A written tool that forms the outline of a news story, including answers to W and H questions:

Media are strapped for time and resources, so when you pitch, it's important to include information about:

The audience for members of the mass media is:

Correct the AP Style error: The MARC 100 course starts at 8:00 a.m. on Monday.

Find the sentence that's correct according to AP Style: