Power of Persuasion (Pre Unit)

Relies on the backing of a celebrity, an expert, or a satisfied customer

Presents a narrow, fixed idea about all the members of a certain group

Consists of a claim, or position on an issue or problem, supported by reasons and evidence

Makes people feel as if their safety, security or health is in danger

A recommendation made by someone who is well-known but not necessarily an authority

Questions that have an obvious answer

Relies on words with strongly positive or negative associations

Taps into people's desire to belong to a group

Does not rely on facts and evidence

The main point the writer wants to get across to his or her readers

Mistaken ways of reasoning

Correct reasoning backed by reasons and evidence

Messages that produce strong feelings, such as pity or fear

Uses flattery to win people over

Flawed thinking

The use of loaded words to create negative feelings about a person,group,or thing

Position on an issue or problem

Rely on facts and evidence to support a claim

Sends the message that something is valuable becuase only "special" people appreciate it

A broad conclusion using all-or-nothing words like all, every, always, never

Reasons that say the same thing over and over again using different words

Takes advantage of people's desire to be part of a group or to be popular

References to people who are experts on a subject

Statements that are unclear

A conclusion drawn from too little evidence

The assumption that one event caused another because it occured earlier in time