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MARKETING
MARKETING
20 terms
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StudBud Administration
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430 plays
MARKETING TEST
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
THIS TECHNIQUE ASSOCIATES THE BUSINESS WITH AN APPEALING CARTOON CHARACTER
CELEBRITY SPONSOR
CUTE CELEBRITY
LOGOS
STAR POWER
2
TECHNIQUE SHOWS THAT IF YOU BUY THE PRODUCT YOU WILL BE A BETTER PERSON WITH A BETTER LIFE
SCALE
WEASEL WORDS
ARE YOU COOL ENOUGH
IDEAL KIDS
3
THIS TECHNIQUE OF ADVERTISING TELLS THAT EVERYBODY, ALL & EVERYONE USES A PRODUCT.
EXCITEMENT
FACTS & FIGURES
BANDWAGON
FAMILY FUN
4
THIS IS THE SCIENCE AND ART OF SATISFYING THE CUSTOMER'S NEEDS AND DESIRES
MARKETING
ADVERTISING
DIRECT MKT
PUBLICITY
5
THIS TECHNIQUE SHOWS THE AUDIENCE THE USERS OF A PRODUCT HAVING THE TIMES OF THEIR LIVES.
AMAZING TOYS
IDEAL FAMILY
COOL ENOUGH
EXCITEMENT
6
CATALOGS, MAGAZINES, E-MAILS, INFOMERCIALS ARE EXAMPLES OF:
PUBLIC RELATIONS
DIRECT MARKETING
BTL
PERSONAL SELLING
7
SHOP ASSISTANTS, SALES PRESENTATIONS, DEMONSTRATIONS, AND TALKS ARE EXAMPLES OF:
SALES MANAGEMENT
PERSONAL SALES
ON SALE SPECIALS
SALES PROMOTIONS
8
THIS ACTIVITY MUST BE SUPER CREATIVE, ORIGINAL, & ATTRACTIVE BECAUSE IS FOR A FEW PEOPLE.
SALES PROMOTIONS
EXCITEMENT
FACTS & FIGURES
BTL
9
PRESS RELEASES, CONFERENCES, FESTIVALS AND COMMUNITY ACTIVITIES ARE STRATEGIES FOR:
BTL
PERSONAL SALES
SALES PROMOTIONS
PUBLIC RELATIONS
10
SIMPLE, MEMORABLE, TIMELESS, VERSATILE, RELEVANT & APPROPRIATE ARE:
LOGO PRINCIPLES
LOGO STYLES
LOGO IDEAS
LOGO TYPES
11
TECHNIQUE SHOWING PRODUCTS BIGGER, BETTER, AND MORE ATTRACTIVE THAN THE REAL ONES.
EXCITEMENT
SCALE
HEARTSTRING
ARE YOU COOL ENOUGH
12
KNOWING THE PRODUCT, SHOWING CONFIDENCE & CHARISMA, HANDLING OBJECTIONS ARE:
OBLIGATIONS FOR DESIGNERS
OBLIGATIONS FOR PROMOTERS
OBLIGATIONS FOR DIRECTORS
OBLIGATIONS FOR SELLERS
13
THE PURPOSE OF THIS ACTIVITY IS TO MAKE THE CLIENT FEEL SPECIAL, UNIQUE AND CREATE A DATABASE
PERSONAL SALES
BTL
DIRECT MARKETING
PUBLIC RELATIONS
14
THIS TECNIQUE OF ADVERTISING SHOWS NUMBERS, FACTS, & PERCENTAGES TO PERSUADE BUYERS
ARE YOU COOL ENOUGH
FACTS & FIGURES
STAR POWER
HEARTSTRING
15
NAME OF THE STRATEGY THAT FOCUSES ON CREATING EMOTIONS AND MOVING FEELINGS.
FACTS AND FIGURES
EXCITEMENT
HEARTSTRING
BANDWAGON
16
SHOCKING ADS, STREET ADS, ROADSHOWS, FESTIVALS, CONTESTS, & EVENTS ARE EXAMPLES OF:
BTL
PERSONAL SELLING
PUBLICITY
SALES PROMOTIONS
17
THE OBJECTIVE OF THIS ACTIVITY IS TO OFFER VALUABLE, & ATTRACTIVE INFORMATION TO CUSTOMERS
SALES PROMOTIONS
PUBLIC RELATIONS
CONTENT MARKETING
BTL
18
SET OF WORDS OR PHRASES USED SO MUCH THAT WE DON'T BELIEVE IN THEM
WEASEL WORDS
CONTENT WORDS
JINGLES
CATCHY TUNES
19
THIS IS WHEN THE MEDIA TALKS ABOUT YOUR PRODUCT OR SERVICE AND YOU CAN'T CONTROL THE INFO.
PUBLIC RELATIONS
ADVERTISING
MARKETING
PUBLICITY
20
LOYALTY CARDS, PRODUCT BUNDLING, COUPONS, & DISCOUNTS ARE EXAMPLES OF:
SALES PROMOTIONS
ADVERTISING
CONTENT MKT
PERSONAL SELLING