Marketing Ch 17 and 18 Part 2

The sign stating a business’ name

The combination of entranceways, window awnings, and other exterior building characteristics

News presentations that create awareness of an organization

A background arrangement

Found on opposite sides of a color wheel, they create contrast

The relationship between and among objects in an arrangement

A story sent to the media which is written by and about a company

A store has a display of mannequins engaged in season appropriate sports. What is this type of display called?

A spot to which the eye is drawn

Featuring a specific product on TV shows or in the movies

Incentives that encourage customers to buy products or services

The marketing concept states that:

Convince a retailer to stock products being promoted

An item such as a coupon or factory pack that is free to consumers as a condition of purchase

Create consumer interest and demand

Form of non-personal promotion

What types of lines would be used to illustrate the freedom of movement of a new walking shoe?

A display that shows all the utensils and cooking pans a cook could possibly need to cook a big Thanksgiving meal.

Which of the following utilities is not directly related to marketing?

A display case, counter, or bench

Money a manufacturer pays a retail chain to place a product on store shelves

Positive communication about a business

what is the one visual merchandising element that influences customer behavior more directly than any other?

The visual and artistic aspects of presenting a product

Using large signs/posters that overshadow a product being sold will not help to promote the product. This is because of

An artistic arrangement that uses fixtures and props to showcase merchandise

Physical outline of a display