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Advertising Techniques 2021 Flashcards | StudBud
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Advertising Techniques 2021
Advertising Techniques 2021
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Defining Advertising Techniques
Flashcards
15 cards
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Practice quiz
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Host live
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Questions
15
Answers
1
Which technique? Australia, you made the switch-Oral B.
Bandwagon
Avant-Garde
Facts & Figures
Testimonial
2
Which Technique? The iPhone 27. Be the first to own it!
Avant-Garde
Bandwagon
Testimonial
Facts & Figures
3
Define Transfer
Celebrity endorses the product.
The product is new, so you will be the first one to own it.
Associate the feeling in the ad with the product.
Statistics and facts & figures are used.
4
Define Bandwagon
Celebrity endorses the product.
Statistics and facts & figures are used.
Everyone is buying the product, so you should as well.
The product is new, so you will be the first one to own it.
5
Define Testimonial
The product is new, so you will be the first one to own it.
Everyone is buying the product, so you should as well.
Celebrity endorses the product.
Statistics and facts & figures are used.
6
Define Avant-Garde
Associate the feeling in the ad with the product.
Celebrity endorses the product.
The product is new, so you will be the first one to own it.
Everyone is buying the product, so you should as well.
7
Which technique? The next big thing is already here-Galaxy S III.
Facts & Figures
Bamdwagon
Transfer
Avant-Garde
8
Define Facts & Figures
Statistics and facts & figures are used.
Everyone is buying the product, so you should as well.
The product is new, so you will be the first one to own it.
Celebrity endorses the product.
9
Which technique? Entertain in style with Taylor Swift-Diet Coke
Avant-Garde
Facts & Figures
Testimonials
Bandwagon
10
Which technique? Lebron James is shown smiling and drinking a Sprite.
Testimonials
Transfer
Facts & Figures
Bandwagon
11
Which Technique? “Ultimate game is sweeping the nation! Everyone is playing! Join the Fun!”
Avant-Garde
Transfer
Bandwagon
Testimonial
12
Which technique? Colgate-clinically proven to fight germs for 12 hours!
Facts & Figures
Transfer
Bandwagon
Testimonials
13
Which technique? Drink it to believe it! Real cola taste. 60% less sugar. Pepsi Next
Facts & Figures
Bandwagon
Avant-Garde
Testimonials
14
Which technique? Skittles-taste the rainbow!
Facts & Figures
Transfer
Testimonials
Bandwagon
15
Which technique? Commercial shows happy children laughing and eating cereal.
Facts & Figures
Testimonials
Transfer
Avant-Garde
